Commentary
Moxie Interactive - Twentieth Century Fox/Jumper
- by August 26, 2008
Twentieth Century Fox/Jumper
http://www.moxieinteractive.com/mobile_jumper_iphone
Finalist Mobile or Wireless Campaign
Amanda Donnelly, media supervisor; Chet Verigan, associate director of development; Dan Brown, senior designer; Bob Conquest, executive vice president, chief creative officer
When your target audience falls in love with a new mobile device,
a marketer's best move is to embrace it, too. The iPhone-specific Web page for 20th Century Fox's Jumper married the medium and the message, surprising visitors with unexpected "teleport" jumps
to other iPhone-specific sites around the world, and the first graphic novel devised for the platform. The site registered 107,000 visits from 139 countries, with 212,665 page views and an
average hang time of one minute and 22 seconds. The campaign hit the cool-hunting techie sensibilities of the target audience right where they were living, on the iPhone itself, and at the same
time, it let users live the film.
