Top 10 U.S. Metros Represent 22% of Nation's Income
Additional statistics based on analysis of Mediamark 2000 data show that among adults in the Top 10 metropolitan regions are: - Younger: 61% are 18-44 compared to 55% for the total U.S. - More Ethnically Diverse: 57% more likely to be black, 69% more likely to be Hispanic and 57% more likely to be Asian compared to the total U.S. The metros house almost 1/3 of all U.S. adults in these 3 ethnic groups. - Affluent: 50% more likely to live in $100,000 plus households. 31% of all households with $100,000 plus annual incomes are in the top 10 metros. - Educated: 28% hold college degrees or more, compared to 22% for the U.S. Top 10 consumers also are more likely to be single, to rent rather than own their residence, and to live in apartments rather than houses. A media usage analysis of Mediamark 2000 data shows that within the top 10 metros adults in the 3 key ad demos - 18-34, 18-49 and 25-54 - are heavier than average users of radio, magazines and the Internet - not a surprise considering the source of the study. To that end, the report found that radio reaches 94% to 96% of all adults each week. Notably, Interetp found that radio usage is augmented by heavy driving patterns - 3 out of the 10 metros show over 60% of adults driving more than 100 miles each week.