• Multichannel News, Tuesday, September 16, 2008 9:15 AM

Faith & Values Media is changing its name to Odyssey Networks and plans to produce more faith-based programming that is commercially viable. Faith & Values is a consortium of religious groups that for years has been a program supplier for, and investor in, Hallmark Channel.

Currently, the media group programs a two-hour Sunday block on Hallmark Channel and last year produced a made-for-TV movie, The Note, for Hallmark. "It showed we can actually do commercial TV movies," says Bob Thomson, Odyssey COO.

The religious consortium has already expanded its business to produce "mission-oriented" non-fiction programming with international partners, including "Inside the Koran" for National Geographic Channel and "C.S. Lewis Beyond Narnia," a docu-drama for the BBC.

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