News Brief

Governale's Out, Balis Is In At SMG Search

Jill Balis has been named managing director, strategy and analytics of SMG Search. SMG Search is one arm of SMG Performance Marketing (SMG PM), a unique division of Starcom MediaVest that focuses on performance-based marketing tactics (including search, direct response, analytics and consulting).

Balis most recently served as SVP, director of consumer acquisition and strategy at SMG PM. Prior to that, she lead e-marketing at Orbitz. Balis is replacing Steve Governale, who is relocating and will no longer be working with the company.--Tameka Kee

Tags: online, personnel
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