TV Ad Buying Made Easier
- by August 28, 2000
Today’s economy might be booming but it’s doing so at the expense of people’s health. We’re always stressed out because everything has to be done yesterday and there just isn’t enough time in the day to accomplish all of our daily goals. The advent of the Internet promised to make life easier but some people will argue that it has added more stress to their lives than it has eliminated.
Well, that might be true to some extent, but for media professionals, the Internet has definitely made some aspects of the job faster and easier.
For example, a new agreement between eMadison and SeeItFirst.com promises to make TV ad buying a lot faster and more efficient. SeeItFirst, provider of interactive, streaming media solutions, will add video clips to advertising sales presentations made by eMadison's TV clients on its Web-based platform for buying and selling traditional media advertising time.
The agreement permits eMadison's TV clients to enhance their online sales presentations with full-motion, streaming video of the TV programs in which they offer ad time using SeeItFirst.com's Frame Stream interactive streaming platform.
Media buyers will be able to see the video clips using an on screen link in the sales proposal transmitted over eMadison's server.
FrameStream claims to be the ultimate in state-of-the-art user convenience. Media buyers who have personal computers or Macs with Internet access are unlikely to need additional software or a special high-speed Internet connection to see the video clips. FrameStream streams the clip for all popular media players and renders it watchable at modem speeds as low as 28.8k.
SeeItFirst.com has gained significant acceptance in the broadcast media community with NBC as a major investor.
"This is a giant step for TV buyers and sellers," said eMadison CEO Vishal Bhagwati. "For the first time, buyers everywhere can see local programs in distant markets while they are considering a media buy - without waiting sometimes days for cassettes to be delivered. It offers sellers the immediate impact of showing as well as telling.
"Up to now, our pitch to the TV industry to do business online has been the tremendous efficiencies it generates. With SeeItFirst.com in partnership with eMadison, buying and selling TV ad time online becomes far more effective, as well as more efficient, than traditional methods."
