• Brandweek , Wednesday, October 8, 2008 10:02 AM

Coldwell Banker has evidently found a way to herd the cats otherwise known as home sellers: on Friday it's launching a 10-day event that will reduce prices on homes for sale by up to 10% in most major U.S. markets. Half of Coldwell's 3,000 offices across the U.S. will participate in the event; home sellers retain final say on the price. Michael Fischer, SVP/marketing at Coldwell, held marketing positions at Nissan and Toyota before coming to Coldwell in February.

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