• New York Post, Monday, October 13, 2008 9 AM

Bat Boy LLC is the newly formed company that is buying supermarket schlock publication Weekly World News from David Pecker's troubled American Media. The tabloid is famous for stories about "characters," such as the Lake Erie Monster, Baby Lion Tamer, and of course, Bat Boy.

New CEO Neil McGinness, former vice president at IMG Media, says, "We look at this new company like Marvel before it got into movies."

McGinness has already struck deals to splash the tabloid's characters on posters, greeting cards and calendars. Bat Boy is in the process of writing a memoir called "The Audacity of Sonar." McGinness has also scored product placement for his title in movies by Dreamworks and Warner Bros.

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