• Editor & Publisher, Thursday, October 16, 2008 10:45 AM

New York Times Targeted Media is launching a magazine for Florida moms this week that is printed on a "purse size" 7-by-9-inch format. Designed for active mothers, the monthly is titled "Go Momma."

The new publication will be distributed to 40,000 mothers of children under 15 years in the Tampa Bay area. NYT Targeted Media already publishes the nearby St. Petersburg Times.

The magazine coves everyday topics of mothers on the playground, at work, and at school, says editor Katherine Snow Smith. Recipes, family outing ideas and a companion Web site with child-rearing advice are also provided to round out the mix.

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