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CBS Pulling Younger Demo

CBS usually draws older viewers, but for the first few weeks of the new season, the network has more shows in the Top 20 that appeal to young adults than its rivals. Chairman of CBS, Leslie Moonves, says the answer is "comfort food."

CBS is running crime shows where the bad guys are always caught, like "The Mentalist" and sitcoms that help distract a worried country from a bad economy and job losses, like "Gary Unmarried" and "Worst Week."

"When the road gets rocky, the center is the best place to be," said Kelly Kahl, the chief scheduler for CBS. "We give people what they want."

Read the whole story at The New York Times »

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