• November 5, 2008

SEO, a Carlsbad, Calif. search engine marketing company, will offer a three-day, 2.5-credit course on search engine optimization (SEO) and search engine marketing (SEM) at University of California San Diego (UCSD), beginning Nov. 12.

"SEO & SEM: The Fast Track to Search Engine Optimization and Marketing" will give students strategies for optimizing Web sites to achieve higher rankings in the top search engines.

Class sessions will include basic information on Web site architecture and search engine operation, instructions on choosing competitive keywords, write search engine-friendly content, optimize code to help boost search engine rankings, and create a successful linking plan and other advanced optimization techniques.--Laurie Sullivan