• Mediaweek, Wednesday, November 5, 2008 10:15 AM

It's been only a few months since U.S. News and World Report announced it would cut its publishing frequency from weekly to twice a month. But that apparently didn't do the trick, so the once formidable title is doing it again, this time going to monthly, according to published reports.

Other sources said the magazine was turning its focus to the Web, emphasizing topics such as education, health and news. The title had already announced a refocus on "service journalism" alongside the original frequency cut, building on its popular "Best Colleges" rankings franchise.

The problem is a drop in advertising. So far this year, ad pages at U.S. News dropped 30.5%, to 960, according to the Mediaweek Monitor. (The title published 11 fewer issues so far this year versus the comparable year-ago period.)

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