The self-service platform allows sites to sell advertising in any language. Social networks and other sites will be able to generate new revenue without incremental sales cost or capital expenditure, according to the San Francisco-based company.
The platform includes a fully skinnable interface from which advertisers buy ads. The interface can be adapted to the look and feel of any social network, and can work in any language. Advertisers can buy text ads, image ads or even build their own flash ads using an easy drag-and-drop tool and pre-created templates.--Tanya Irwin