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'AutoWeek' Cuts Frequency

  • Folio, Friday, November 7, 2008 10:01 AM

As the auto industry suffers, its trade magazine AutoWeek is no longer able to keep up a weekly schedule. Publisher Crain Communications will reduce its frequency to every other week starting Jan. 5, 2009.

The modified publication will focus on "comprehensive editorial features, vehicle reviews and automotive lifestyle content," says AutoWeek executive KC Crain.

Through the first nine months of this year, automotive ad pages have dipped 23.6% and estimated revenue dropped 19.9%, per PIB. AutoWeek, which has a circulation of 259,000, has seen ad pages fall 7.1%.

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