• Mediaweek, Wednesday, November 12, 2008 9:30 AM

NBC Universal will use its NFL franchise for its annual Green Week, a multiplatform initiative to promote eco-friendly living. The campaign will get rolling on NBC's pregame show, "Football Night in America" on Nov. 16.

In what seems like a stretch, during the show, Bob Costas and the NBC Sports' Sunday night crew will reveal how they have adopted green habits in their own lives.

Then throughout the week, 150 hours of eco-themed programming will be presented across the NBCU's TV and digital platforms. Subaru is the lead sponsor of Green Week.

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