• November 12, 2008

Travel Ad Network (TAN) is now the Web's largest travel information source in total audience according to Sept 2008 comScore data. New York-based TAN's audience in the U.S. has grown to 10,769,000 and is up to 19,204,000 worldwide -- larger than Tripadvisor, Yahoo Travel or AOL Travel.

Travel information, a specialty of TAN's more than 300 portfolio sites, is the only travel online category to show y/y growth in the third quarter ending August 2008 according to comScore.

Overall traffic in the travel category was down -4% with OTAs (online travel agencies) taking the biggest hit at -14% in the same time period. Speaking of OTA's, TAN also passed Travelocity in audience becoming the first non-OTA to break into the Top 3 in the overall Travel category.--Tanya Irwin