WPP's Enfatico Hires Chief Digital Officer
Enfatico CEO Torrence Boone said the appointments reflect the company's drive to position digital "at the agency's core." He also pointed to the important role that emerging markets like China and India will have in shaping the next wave of digital innovation.
As chief digital officer, David Shulman will be responsible for leading all digital marketing efforts globally. Shulman will also work with the cross-disciplinary leadership team on brand, marketing strategy and global campaign execution. Shulman is the former president of the New York office of digital agency imc2, and former managing director of Digitas Detroit.
Josh Sklar was appointed global creative director, based in Austin, Texas. Sklar will lead creative development of all digital initiatives, as well as manage the Austin digital group. Sklar most recently served as global chief creative officer for WPP Digital's BLUE Interactive out of Singapore.
Jonathan Mo was appointed digital creative lead based in Beijing. A former interactive creative director for Leo Burnett, Mo will lead digital campaign development throughout Asia-Pacific and will tap into the budding innovation throughout the region.--Tanya Irwin
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "WPP's Enfatico Hires Chief Digital Officer"
Leave a Comment