• August 21, 2000

According to Nielsen//NetRatings for the week ending August 13, the average banner click-through rate for at-home users was .33% and at-work .17%. The active at-home Internet universe consists of 64.3 million people who spend an average of 3 hours and 10 minutes a week online, visiting an average of six sites and spending 49 seconds on each page. The at-work universe consists of 34.8 million people who spend an average of 5 hours and 34 minutes a week online, visiting 13 sites and spending 54 seconds on each page.

Nielsen Numbers for Week Ending August 13

AOL websites topped the Nielsen//NetRatings top 25 web properties list for at-home users for the week ending August 13 with 28,731,000 unique users. It was followed by Yahoo! with 25,873,000 unique users, MSN (19,770,000), Microsoft (16,961,000), Lycos Network (9,864,000), Excite@Home (8,975,000), GO Network (7,680,000), About.com (5,270,000), eBay (5,103,000), Time Warner (5,056,000), eUniverse Network (5,010,000), AltaVista (4,584,000), NBC Internet (4,551,000), LookSmart (3,846,000), iWon.com Inc. (3,740,000), Amazon (3,674,000), EarthLink (3,202,000), Ask Jeeves (3,149,000), SmartBot.NET Inc. (2,959,000), CNET Networks (2,876,000), The Go2Net Network (2,821,000), American Greetings (2,695,000), Viacom International (2,568,000), Real Networks (2,406,000), and Napster Inc. (2,288,000).

At-work users preferred Yahoo! with 13,682,000 unique visitors, followed by AOL Websites (13,313,000), MSN (11,284,000), Microsoft (9,427,000), Excite@Home (5,551,000), Lycos Network (5,537,000), GO Network (4,903,000), Time Warner (3,448,000), AltaVista (3,230,000), eBay (3,017,000), Amazon (2,848,000), About.com (2,789,000), iWon.com Inc. (2,667,000), NBC Internet (2,275,000), CNET Networks (2,233,000), LookSmart (2,140,000), CNN (1,998,000), eUniverse Network (1,883,000), The Go2Net Network (1,882,000), Real Networks (1,852,000), Weather Channel (1,832,000), ZDNet (1,651,000), InfoSpace (1,627,000), EarthLink (1,608,000), and Google (1,532,000).

Again, the top at-home advertiser, according to Nielsen//NetRatings, was TRUSTe with 542,575,000 impressions. It was followed by Microsoft (388,362,000), Yahoo! (212,305,000), eBay (163,292,000), Next Card (130,298,000), AllAdvantage (129,548,000), America Online (119,402,000), Amazon (108,375,000), mySimon (77,557,000), GetSmart (72,588,000).

The top ten at-work advertisers were TRUSTe (382,528,000), Microsoft (255,840,000), AllAdvantage (158,905,000), Yahoo! (135,493,000), mySimon (102,072,000), GetSmart (81,386,000), Next Card (71,210,000), Amazon (70,429,000), America Online (52,911,000), and eBay (48,862,000).