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Fast-Reading Free Papers Win Readers and Imitators

On news racks in cities from Budapest to Barcelona to Boston, free copies of the distinctive jade green Metro newspaper are attracting the younger readers that have proved elusive to many established papers. But executives at the rapidly expanding Metro International do not expect plaudits or Pulitzer prizes from their peers. They are receiving a higher compliment - imitation. Across Europe, newspapers including Le Figaro are battling back against Metro by introducing their own free tabloid editions.

Read the whole story at The New York Times, October 18, 2004 »

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