• The Wall Street Journal, Friday, January 9, 2009 9:30 AM

Disney is pushing to crack the tough boys market with a new entertainment brand called Disney XD. Aimed at boys 6-14, it consists of a new cable television channel and Web site with games, music, videos and social networking.

Disney executives hope to introduce boys to a host of live-action and animated shows, original movies, new music acts and games. They also hope to leverage boys' love of sports, using the company's ESPN brand, which will help with original programming and sports-themed topics for Disney XD.

The company is trying to replicate its success with girl-targeted franchises such as Hannah Montana, "High School Musical" and the Jonas Brothers.

Read the whole story at The Wall Street Journal »