Adfusion today announced that it has entered into a development partnership with Guidance Solutions, the Marina del Rey-based Web application and convergent business studio development company.
Guidance Solutions specializes in the development of e-business solutions with its deep technological, development, design and user interface expertise. Gary Seehoff, chairman and co-founder of
Adfusion, said, "The Adfusion solution built with Guidance combines several critical business processes into a fully integrated, real-time solution that addresses the research, aggregation,
negotiation, execution, reporting and analysis aspects of media buying and selling. This all-in-one solution is exactly what ad agencies and media sellers need to eliminate waste, increase efficiency
and positively impact their bottom lines."