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Troubled Syndie Market Takes Its Toll

Broadcasting & Cable, Tuesday, January 13, 2009 9:30 AM

Facing an incredibly challenged market, more syndicated shows are going off the air than are being launched this buying season. The only new first-run strips certain to go forward for fall 2009 are Sony's "Dr. Oz" and Debmar-Mercury's "Wendy Williams," both cleared on the Fox station group.

Sony's court shows "Judge David Young" and "Judge Karen" each will end their runs after this season. In all, six first-run shows and at least two new shows will depart.

Because stations lack cash to purchase new first-run shows, they are expected instead to double- or triple-run existing shows. With ratings low for daytime time slots, station executives say it makes sense to fill those slots with programming that is already paid for.

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