• Promo, Wednesday, January 21, 2009 11 AM

Here's something for that very special person in your life who still already has everything: A $75,000, 12-carat diamond-encrusted SpongeBob pendant from Simmons jewelry.

Bit too pricey for your downsized budget right now? How about a Sponge Bob T-shirt, then, adorned with crystals and images of marine life and featuring SpongeBob next to a garbage can labeled "Save the Big Blue." The shirts, which celebrate the character's 10th anniversary, will cost $98 at retail later this year (but some of the proceeds go to the Natural Resources Defense Council and the National Wildlife Federation).

Richard Tedesco reports it's all part of a huge merchandising blitz Nickelodeon and Viacom are building around its -- don't say it Richard ... ah, too late -- "iconic" SpongeBob SquarePants character.

"These are just the first of many new partnerships that we'll be announcing with SpongeBob," says Hal Snik SVP of Domestic Licensing at Nickelodeon Consumer Products. "We're trying to find relationships for products ... that are special, hand-crafted, unique and high-end."

Read the whole story at Promo »