• Mediaweek, Thursday, January 22, 2009 9:30 AM

Scripps' newly minted Fine Living Network is based on the notion that young, upscale viewers want shows that entertain and inform. "Our programming has to be fun but [must] always provide a useful amount of take away for the viewer," says Chad Youngblood, FLN's general manager. To that end, FLN has added several series designed with life-enhancing elements for viewers.

The network's new original series flow out of last year's successful launch of "Whatever Martha," featuring Martha Stewart's daughter Alexis poking fun at the domestic diva's classic daytime series. "Wingman," hosted by Glamour columnist Michael Somerville, will dispense relationship advice. The show launches Feb.10. "Closet Cases," ready for April 13, features the guidance of style guru Lloyd Boston.

Youngblood says that FLN plans to surround the new original series with established shows featuring stars such as Martha Stewart and Emeril Lagasse. The goal is to appeal to a younger audience with burgeoning sophistication. "They're out of the frat house but not yet in the four-bedroom home," he says.

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