PGR Media has announced a three-year extension in their relationship with Tommy Hilfiger Inc. Under the three-year agreement, PGR Media will handle all media planning and buying for the Hilfiger
brand. Company officials declined to reveal the media budget, but according to Mary Beth Schoening of PGR Media, Hilfiger plans on advertising in national consumer magazines, cable TV, and using
out-of-home advertising in selected markets. Pattie Garrahy, CEO of PGR Media, feels PGR's in-depth knowledge, research and analysis of the fashion industry, coupled with their knowledge of the media
world has been instrumental in the development of their relationship with Tommy Hilfiger.
- Adam Bernard
