- Display Ad Impressions Climb
Research Brief, Jack Loechner - Friday, November 19, 2010
According to an overview of the U.S. online display advertising market f ...
- Trust Is A Must
Research Brief, Jack Loechner - Thursday, November 18, 2010
If advertising is created to sell a product, service or even ...
- Online Video Advertising Takes The Lead
Research Brief, Jack Loechner - Wednesday, November 17, 2010
According to the results of its inaugural survey of leading U.S.-based onli ...
- Mobile Couponers
Research Brief, Jack Loechner - Tuesday, November 16, 2010
According to a new study from IHL Group, reported by Marketing Chart ...
- What's Cookin'
Research Brief, Jack Loechner - Monday, November 15, 2010
A unique segment of active online users within the ranks of ho ...
- Holiday Campaigns In Full Swing
Research Brief, Jack Loechner - Friday, November 12, 2010
According to Chad White, research director at Responsys and author of t ...
- Five Kinds of Retailers Spreading CPG Sales Around
Research Brief, Jack Loechner - Thursday, November 11, 2010
Todd Hale, Senior Vice President, Consumer & Shopper Insights, and Dan Brad ...
- Brand Values Impacted Significantly by Blended Online Ad Channels
Research Brief, Jack Loechner - Wednesday, November 10, 2010
iProspect, in conjunction with comScore, conducted a 2010 study to uncover t ...
- A Loyal Follower Is Hard To Find (And Keep)
Research Brief, Jack Loechner - Tuesday, November 9, 2010
According to the 2010 Cone Consumer New Media Study, loyal followers c ...
- Roving Eyes
Research Brief, Jack Loechner - Monday, November 8, 2010
According to a new study by The Online Publishers Association, partnered wi ...
- Pessimism Abounds
Research Brief, Jack Loechner - Friday, November 5, 2010
According to the third quarter Nielsen Global Consumer Confidence Index consumers fi ...
- Mobile Web For Media and Entertainment, Apps For Social Media and Music
Research Brief, Jack Loechner - Thursday, November 4, 2010
According to the results of the first quantitative mobile consumer study ...
- Just Around the Corner
Research Brief, Jack Loechner - Wednesday, November 3, 2010
According to a compilation and analysis of current studies, Mintel predicts ni ...
- Promotions Are Coming, Promotions Are Coming!
Research Brief, Jack Loechner - Tuesday, November 2, 2010
According to results of Shop.org's eHoliday Study conducted by BIGresearch, 84.8% ...
- Women Spread The Word
Research Brief, Jack Loechner - Monday, November 1, 2010
According to a new study of 2,000 women, Harbinger, with Ipsos, fou ...
- Internet and TV Dominate Youth Tech Time
Research Brief, Jack Loechner - Friday, October 29, 2010
In a sequel to Edison Research's survey from 2000, "Radio's Future: Today ...
- Expectations Important For Coupon Campaigns
Research Brief, Jack Loechner - Thursday, October 28, 2010
Social couponing, in which online coupon offers go active once a minim ...
- Seeing Eye to Eye... Or Not?
Research Brief, Jack Loechner - Wednesday, October 27, 2010
According to a new survey by Citrix Online, conducted by Forrester Consultin ...
- OOH Advertising Enhances All Other Messaging
Research Brief, Jack Loechner - Tuesday, October 26, 2010
A new study by Clear Channel Outdoor with MarketShare Partners explores t ...
- Time Shifters More Demanding
Research Brief, Jack Loechner - Monday, October 25, 2010
According to SAY Media, with comScore and TRU, consumers who've shifted t ...
- Made In The USA Influences Buyers
Research Brief, Jack Loechner - Friday, October 22, 2010
recent Harris Poll survey finds that there is a sense of nation ...
- More Confidence, More Advertising
Research Brief, Jack Loechner - Thursday, October 21, 2010
According to figures recently released by The Nielsen Company, global ad spendi ...
- Divided We Stand
Research Brief, Jack Loechner - Wednesday, October 20, 2010
According to a recent survey by the Pew Research Center, reported ...
- Let Me Talk to a Person
Research Brief, Jack Loechner - Tuesday, October 19, 2010
According to Empathica Consumer Insights research of more than 15,000 Americans a ...
- Java Justification
Research Brief, Jack Loechner - Monday, October 18, 2010
According to Mintel research, a cup of coffee is a daily occurren ...
- Media Buyers and Publishers May Find Paydirt in iPad
Research Brief, Jack Loechner - Friday, October 15, 2010
According to Nielsen's new Connected Devices Playbook survey of more than 5,0 ...
- Retailers Escalate Plans For Mobile Commerce Sites
Research Brief, Jack Loechner - Thursday, October 14, 2010
A survey by Internet Retailer, conducted in August with readers of i ...
- Hispanic Heritage Month Prompts A Review of the Market Opportunities
Research Brief, Jack Loechner - Thursday, October 14, 2010
A new paper from E-Tech shows that the U.S. Hispanic growth ...
- E-Reader Households More Likely to Read Newspapers In Print and Online
Research Brief, Jack Loechner - Tuesday, October 12, 2010
According to new E-Reader Household data from Scarborough Research, the nine milli ...
- Candy And Decorations Lead Spending Plans For The Eve of All Hallows
Research Brief, Jack Loechner - Monday, October 11, 2010
According to NRF's 2010 Halloween Consumer Intentions and Actions Survey, conducted ...