- What's Attribution? Maybe It's A Bit Like A Pick Play
Show Daily, Joe Mandese - Tuesday, June 9, 2009
That's how FutureNow Founder-CEO Jeffrey Eisenberg described the online analytics buzzword ...
- Come On In, The Water's Fine (But It May Be Over Your Head)
Show Daily, Joe Mandese - Tuesday, June 9, 2009
That’s what Jodi McDermott seemed to be suggesting in her opening remar ...
- Forget Lonely Girl, Come Meet Widget Girl
Show Daily, Joe Mandese - Tuesday, June 9, 2009
That’s Jodi McDermott, director of data strategy at Clearspring Technologies, and cha ...
- Digital TV Transition Reaps 'Y2K' Like Effect, 26% Of U.S. Invests In New TV Service, Equipment
MediaDailyNews, Joe Mandese - Friday, June 5, 2009
The U.S. TV broadcasting industry's conversion to digital spectrum, which takes effe ...
- Study Finds Online Video Usage Dramatically Overstated
Online Media Daily, Joe Mandese - Wednesday, June 3, 2009
The amount of time Americans spend watching online video is vastly overstate ...
- Online Display CPMs Plummet, New 'Secondary Premium' Ad Market Emerges
Online Media Daily, Joe Mandese - Wednesday, June 3, 2009
The price of online display advertising inventory sold via advertising networks fe ...
- WPP Reports 6.7% Decline, Says Direct, Internet, Interactive 'More Affected'
Online Media Daily, Joe Mandese - Tuesday, June 2, 2009
Citing the continuing effects of "economic pressure" in its key markets, W ...
- Searching For The New Heart Of Madison Avenue, Interpublic Thinks It's Closer To Wall Street
Online Media Daily, Joe Mandese - Monday, June 1, 2009
Interpublic finally went public with its new digital media trading system, official ...