- The Consumer Video Mapping Study Taketh Away, And Giveth Too
Show Daily, Joe Mandese - Tuesday, June 16, 2009
The Nielsen-funded Council for Research Excellence’s excellent consumer video mapping study h ...
- This Just In: Rentrak Teams With Concurrent To Measure 360-Degree Video, Advertising
Show Daily, Joe Mandese - Tuesday, June 16, 2009
Rentrak, which has repositioned itself from a homevideo rental distribution and tracki ...
- This Just In: CBS Relaunches CBSNews.com
Show Daily, Joe Mandese - Tuesday, June 16, 2009
That’s what just came into my in-box while sitting here blogging OM ...
- The Seven-Figure, Er, Man?
Show Daily, Joe Mandese - Tuesday, June 16, 2009
That’s “Fred,†according to Google’s Naughton, referring to the ubiquitous, but obnoxio ...
- Fastest Growing Market, As Well
Show Daily, Joe Mandese - Tuesday, June 16, 2009
That’s what Google’s Eileen Naughton said the online video advertising marketplace h ...
- Global Domination
Show Daily, Joe Mandese - Tuesday, June 16, 2009
That’s the path YouTube is on, according to Eileen Naughton, Director, Med ...
- The Fastest Growing Medium In The History Of Medium (Unless You Factor Ad Dollars)
Show Daily, Joe Mandese - Tuesday, June 16, 2009
That’s how MediaPost publisher Ken Fadner got things off at the OM ...
- Follow The Video
Show Daily, Joe Mandese - Tuesday, June 16, 2009
That's a catchphrase coined by Nielsen chief Susan Whiting to help refoc ...
- Nielsen Glitch Focuses Attention On New Online Measurement System, Impact Unknown
Online Media Daily, Joe Mandese - Friday, June 12, 2009
A transition that would likely have sparked a firestorm of debate ...
- RSS Feeds Nielsen Online Ire, Glitch Inflated Times, USA Today, Fox Numbers
Online Media Daily, Joe Mandese - Friday, June 12, 2009
RSS is an acronym that stands for the online publishing term real ...
- Wall Street: Is Online Ad Downturn Cyclical Or 'Secular?'
Online Media Daily, Joe Mandese - Friday, June 12, 2009
The recent downward pressure on online display ad prices is leading ...
- D-Day
TV Watch, Joe Mandese - Thursday, June 11, 2009
Tomorrow is D-Day. In case you are a new millennium version ...
- P&G, Others Slash Ad Spending. J&J, Telecoms On The Rise
MediaDailyNews, Joe Mandese - Wednesday, June 10, 2009
The world's largest advertiser grew considerably smaller during the first quarter ...
- Data Reveals Online Display Is Bucking Ad Downturn, Rises 8% In First Quarter
Online Media Daily, Joe Mandese - Wednesday, June 10, 2009
While the overall online advertising marketplace declined an estimated 5% during t ...
- Better Late Than Never: 'Letterman' Finally Makes Some News, But It's More Ho-Hum Than Hi-Oh!
TV Watch, Joe Mandese - Wednesday, June 10, 2009
One of the big stories circulating around TV land over the pa ...
- Nielsen: U.S. Ad Spending Plummets $3.8 Billion
Marketing Daily, Joe Mandese - Tuesday, June 9, 2009
Ad spending in the U.S. media tracked by the Nielsen Co. declin ...
- Nielsen: U.S. Ad Spending Plummets $3.8 Billion
MediaDailyNews, Joe Mandese - Monday, June 8, 2009
Ad spending in the U.S. media tracked by the Nielsen Co. declin ...
- Partilla Bolts Time Warner, Jumps To Clear Channel
MediaDailyNews, Joe Mandese - Monday, June 8, 2009
In a major shakeup at Time Warner's Global Media Group, John Partil ...
- The Medium Is The Metrics
Show Daily, Joe Mandese - Tuesday, June 9, 2009
With apologies to Marshall McLuhan, when it comes to advertising commerce, t ...
- Neo's Greg Smith: Attribution Can Be A Real Pain In The Ass
Show Daily, Joe Mandese - Tuesday, June 9, 2009
Well, sort of. To prove that point, Neo@Ogilvy’s Greg Smith invoked t ...
- Who Owns The Data? Who The Hell Cares?
Show Daily, Joe Mandese - Tuesday, June 9, 2009
That was the best Tobaccowalism of the day, if you ask m ...
- Data Diarrhea And The Rime Of The Ancient Mariner
Show Daily, Joe Mandese - Tuesday, June 9, 2009
For a guy who says he loves data, Denuo chief Rishad Tobaccowa ...
- So Who Measures Compete?
Show Daily, Joe Mandese - Tuesday, June 9, 2009
Listening to Stephen DiMarco, CMO of OMMA luncheon sponsor Compete talk abo ...
- Speaking Of Viral, Nielsen Metrics Show It To Be Waning
Show Daily, Joe Mandese - Tuesday, June 9, 2009
No, not viral videos, but an actual virus that has been heati ...
- The One Thing About Online Video Is, There Is No One Thing
Show Daily, Joe Mandese - Tuesday, June 9, 2009
That’s what a frustrated Scott Ferber, the founder of advertising.com who help ...
- Virality Defined
Show Daily, Joe Mandese - Tuesday, June 9, 2009
Like everything else so far at OMMA Metrics today, the term “viralityâ ...
- Food For Thought
Show Daily, Joe Mandese - Tuesday, June 9, 2009
What’s the proper analytics food chain for understanding online marketing results? ...
- It's The Advertising Economy, Stupid
Show Daily, Joe Mandese - Tuesday, June 9, 2009
Yeah, that’s what Quantcast’s Adam Gerber seemed to be suggesting while rampi ...
- Okay, You Can All Go Home Now (Thanks To Adam Gerber)
Show Daily, Joe Mandese - Tuesday, June 9, 2009
That’s right, the Quantcast CMO, and former Madison Avenue digital media honch ...
- Recall Notice
Show Daily, Joe Mandese - Tuesday, June 9, 2009
That’s what Jeff Eisenberg seemed to suggest the marketing industry is issui ...