PAT LAPOINTE
Pat LaPointe is Managing Partner at MarketingNPV -- specialty advisors on marketing metrics, ROI, and resource allocation, and publishers of MarketingNPV Journal. Contact him here.
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Metrics Insider
Marketing Mix Model Masochist May 25, 2011, 12:30 p.m. -
Metrics Insider
The Rock In The Pond April 26, 2011, 4:30 p.m. -
Metrics Insider
Where Are You On The Digital Ladder Of Insight? March 29, 2011, 12:30 p.m. -
Metrics Insider
Drunk Thinking March 15, 2011, 4:03 p.m. -
Metrics Insider
A Simple Formula For Success Feb. 16, 2011, 9:45 a.m. -
Metrics Insider
Measuring Corporate Reputation Without Putting Your Head On The Chopping Block Feb. 1, 2011, 4 p.m. -
Metrics Insider
Why Does Marketing Have To Be So Damned Hard? Jan. 18, 2011, 5 p.m. -
Metrics Insider
Predictions For Social Media Metrics: 2011 Jan. 4, 2011, 3:46 p.m. -
Metrics Insider
Elves Present Dashboard, While Santa Suffers Dec. 14, 2010, 2 p.m. -
Metrics Insider
Send THIS To Your CFO (Anonymously) Nov. 30, 2010, 1 p.m. -
Metrics Insider
SOV Is DOA Nov. 16, 2010, 2:45 p.m. -
Metrics Insider
Tapping Into The Wisdom Of Clouds Nov. 2, 2010, 1 p.m. -
Metrics Insider
Metrics For Your 'Special Purpose' Oct. 19, 2010, 3:30 p.m. -
Metrics Insider
Overcoming Short-Term Bias In Marketing Measurement Oct. 6, 2010, noon -
Metrics Insider
Five Things You Can Do TODAY To Improve Your Measurement Foundation Sept. 21, 2010, 10:45 a.m. -
Metrics Insider
Measurement Problems? Check Your Credibility Chain Sept. 7, 2010, 3:15 p.m. -
Metrics Insider
Achieving Simplicity In Measurement Aug. 24, 2010, 2 p.m. -
Metrics Insider
Dashboards: Huge Value Or Big Expense? Aug. 10, 2010, 3:30 p.m. -
Metrics Insider
Metrics That Help Catch Lightning in a Bottle July 27, 2010, 1:15 p.m. -
Metrics Insider
Twitter Metrics? Why Bother? June 22, 2010, 2:30 p.m. -
Metrics Insider
How To Get The Budget You Need June 8, 2010, 4:16 p.m. -
Metrics Insider
Ten Specific Ways Brand Investments Pay Back May 25, 2010, 2:30 p.m. -
Metrics Insider
Newsflash: Biz Media Again Fooled By Bogus Research May 11, 2010, 2:15 p.m. -
Metrics Insider
Measurement's Exponential Curve April 27, 2010, 11:45 a.m. -
Metrics Insider
Memo From The CFO: The Best Response April 13, 2010, 2:45 p.m. -
Metrics Insider
Memo From CFO: Ad Metrics Not Good Enough March 30, 2010, 1 p.m. -
Metrics Insider
What 300 Years Of Science Teach Us About WOM Metrics March 16, 2010, 1:30 p.m. -
Metrics Insider
Preventing Premature Delegation March 3, 2010, 10:31 a.m. -
Metrics Insider
Lose The Marketing Love Handles Without Lifting A Finger Feb. 16, 2010, 3:30 p.m. -
Metrics Insider
How To Avoid A 'Holey War' Of Spending Feb. 3, 2010, 10:15 a.m.
