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Skip Brand

Member since February 2010 Contact Skip

  • CEO Martini Media Network
  • 880 Harrison Street, Suite 301
  • San Francisco California
  • 94107 USA

Meet Skip at MediaPost Events

  • Skip is attending OMMA Global at Advertising Week, September 26, 2011
    New York Marriott Marquis
  • Skip attended OMMA Display, July 19, 2010

  • Skip is attending OMMA Global at Advertising Week, March 17, 2010

Articles by Skip All articles by Skip

  • Renewed Focus On 'Tech' In Ad Tech Creates New Digital Big Five  in RTB Insider on 09/10/2014

    Since the beginning of the digital media era, AOL, Microsoft, Yahoo, Google and now Facebook have set the direction, held the most reach, and developed or acquired the majority of advertising technology. These companies are referred to as the "big five" in digital media, similar to the term coined by African big game hunters for the species most difficult to bag: lion, leopard, rhino, elephant, and cape buffalo. Many bankers, investors, and technologists believe there is a new big five looking to capture more ad space now that more technology is coming into ad tech. Programmatic is considered the catalyst enabling this new big five. Let's take a look at them in further detail.

  • Size Matters With Big Data And Internet of Things For Programmatic in RTB Insider on 09/04/2014

    Even though we have been hearing a lot about big data, the amount we are actually gathering today pales in comparison to what is about to happen once device connectivity and sensors come into play from the Internet of Things (IoT).

  • Good, Bad, Ugly: Madison Ave. Vs. Wall Street Exchanges in RTB Insider on 08/27/2014

    Since the mid-2000s, Madison Ave has been compared to Wall Street. This helped fuel innovation and investments, and brought more scientists and engineers into the area. Despite all of the good, the industry is now seeing some of the bad and the ugly by trying to put forth the financial stock exchange model as the primary method for purchasing online advertising. The problem with this is that the financial exchange and ad marketplace are fundamentally different. An ad impression is simply not a stock.

  • Computers Versus Humans In Premium Programmatic in RTB Insider on 08/20/2014

    If IBM's computer, Deep Blue, can beat chess masters and their follow-up, Watson, can win on "Jeopardy," when can the "premium robot" Sherlock help us win premium programmatic?

  • Open Programmatic: Let The Network Do Some Of The Work in RTB Insider on 08/12/2014

    The new open and network-based models of programmatic marketing are outperforming the old closed systems. The most striking thing about this is that many of the successful technology companies are letting the network do the work. What starts out as partnerships in specific areas of expertise (verticals) moves into programmatic measurement or optimization collaboration. Many claim higher performance when moving to mass collaboration and even crowdsourcing.

  • TripleLift's Berry Works To Scale Native Advertising Through RTB  in RTB Insider on 08/05/2014

    TripleLift CEO Eric Berry envisions native advertising as the means to unlock the premium programmatic opportunity for brand marketers. Leave it to a lawyer by training, an MIT-trained product guy in practice, and an early employee at AppNexus to solve the challenges of native advertising.

  • Three Phases Of Development For Premium Programmatic: Software, Data, Platform in RTB Insider on 07/29/2014

    It wasn't too long ago that technology companies were using the initial software-as-a-service (SaaS) programs to (hopefully) provide analysis through computed statistics. The data was manually inputted and mined through by professionals who then produced infographics to show their marketing executives and CMOs. It was a long, labor-intensive process. Luckily, programmers have not stopped creating and upgrading their algorithms and are bringing us a bright new era in premium programmatic.

  • BrandSense -- Similar To Google's AdSense -- Will Help Premium Programmatic Take Off in RTB Insider on 07/18/2014

    In June 2003, Google AdSense was launched to help Web site owners earn money from content-related text ads. Google quickly changed to display ads to help reach specific audiences and in 2006, had over 1 million publishers. Today, nearly all of the top 200 comScore sites use the platform. If we are in the first inning of programmatic and exchanged-based advertising, the concept of BrandSense, like AdSense, can help publishers simplify how brand advertisers can buy their inventory.

  • Desperately Seeking Susan -- And Programmatic Validation  in RTB Insider on 07/06/2014

    In the mid-'80s, Madonna was on top of the world musically, but wanted "desperately" to be validated as an actress. Programmatic advertising is on top of the digital media landscape for direct response now with more than 200% growth, but "desperately" wants to be recognized for premium or brand advertising. Many of the top thought leaders and digital media CEOs believe brand ad dollars are not going to continue non-linear growth until premium programmatic is validated. The following four areas need to be addressed to validate premium programmatic in the marketplace:

  • Programmatic Mobile Video: Floor Wax or Dessert Topping? It's Both! in RTB Insider on 06/27/2014

    In the classic "Saturday Night Live" skit "Shimmer Floor Wax," Chevy Chase stars as the ad man describing a product that can be used as floor wax or a dessert topping. Brand dollars are now coming online in a programmatic fashion through digital video advertising. Kellogg's mentioned getting serious back in 2011 and is now looking to programmatic mobile video (PMV) as its branding strategy. American Express mentioned wanting to spend close to 100% of its online budget on programmatic. Proctor & Gamble projects spending 70% to 75% of its U.S. digital media budget via programmatic by the end of the year. These advertisers and the digital media ad industry need the floor wax or dessert topping to really take off and finally see the premium programmatic window open.

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