- CES: Hypertargeting Digital Users In Infancy
MediaDailyNews, Wayne Friedman - Wednesday, January 7, 2009
LAS VEGAS -- So-called "hypertargeting" of digital users may be broadly availabl ...
- L3 Sounds Like C3 -- But TV Advertisers' Ears Hear The Difference
TV Watch, Wayne Friedman - Thursday, January 8, 2009
Local TV media buyers still want what their national TV media buy ...
- Cable Muscle: Lionsgate Buys TV Guide Network, Site
MediaDailyNews, Wayne Friedman - Tuesday, January 6, 2009
In a sudden move, Lionsgate Entertainment will now be the new own ...
- CBS: 5-Year Retrans Deal With Time Warner
MediaDailyNews, Wayne Friedman - Tuesday, January 6, 2009
Unlike the combative position of its corporate sibling, CBS Corp. made ...
- CES: Savior For Traditional TV Companies? Probably Not This Year
TV Watch, Wayne Friedman - Wednesday, January 7, 2009
The Consumer Electronics Show can only do so much for traditional TV/entertainme ...
- NATPE Goes To MacWorld
MediaDailyNews, Wayne Friedman - Monday, January 5, 2009
The longtime National Association of Television Program Executives group will put ...
- Kagan: Retrans Revs Are Future Goldmine
MediaDailyNews, Wayne Friedman - Monday, January 5, 2009
In four years, Carmel, Calif.-based SNL Kagan says revenues from fees th ...
- TV Advertising Market: Slap, Tickle, And Wait
TV Watch, Wayne Friedman - Tuesday, January 6, 2009
In just the last two years, 25% of network TV's prime-time viewe ...
- Viacom Apologizes For Attacking Time Warner
MediaDailyNews, Wayne Friedman - Friday, January 2, 2009
Viacom's advertising against Time Warner seemed to do its job--perhaps too wel ...
- Is Digital Media Already Missing Its Chance -- At The Expense Of Traditional TV?
TV Watch, Wayne Friedman - Monday, January 5, 2009
We are only at stage one of the recession -- and o ...
- Cable's New 2009 Formula: Ratings Equal Subscriber Fee And Advertising Fairness
TV Watch, Wayne Friedman - Friday, January 2, 2009
Just in time for the New Year -- and a new b ...