- Branded Entertainment: Carat, P&G -- Bounty Bounty, Muppets Dinner Party
Media Magazine Supplement, admin - Friday, December 28, 2012
The brand aimed to connect with busy moms with kids not necessari ...
- Branded Entertainment: OMD, REI, REI Multisport Campaign
Media Magazine Supplement, admin - Friday, December 28, 2012
Choose Your Own Adventure video series relied on sequential messaging and multip ...
- Branded Entertainment: PHD, GlaxoSmithKline, Aquafresh Nurdles
Media Magazine Supplement, admin - Friday, December 28, 2012
The Nurdles campaign for Aquafresh tied together television, video on demand, digit ...
- Business Media: Colle+McVoy, WinField - Answer Plot, Giant Farmers
Media Magazine Supplement, admin - Friday, December 28, 2012
Farmers are generally out in the middle of “nowhere,” so the challen ...
- Business Media: Goodby, Silverstein & Partners, Adobe Systems, Brand Solutions
Media Magazine Supplement, admin - Friday, December 28, 2012
The agency set out to make senior execs aware of the pow ...
- Business Media: UM International, Statoil, Statoil Energy Realities
Media Magazine Supplement, admin - Friday, December 28, 2012
With an engaging presentation, UM tells how it created a LinkedIn communi ...
- Communications Channel Plan: HBO, HBO, Boardwalk Empire Season 3: Integrated Campaign
Media Magazine Supplement, admin - Friday, December 28, 2012
For “Boardwalk Empire’s” season 3 premiere, HBO developed creative that featured ma ...
- Communications Channel Plan: History, History, Swamp People Season 3: Integrated Campaign
Media Magazine Supplement, admin - Friday, December 28, 2012
“Swamp People” is one of the top shows on cable, but t ...
- Communications Channel Plan: McKinney, Mizuno, Mezamashii
Media Magazine Supplement, admin - Friday, December 28, 2012
Running shoe brand Mizuno sought to drive sales and brand awareness f ...
- Content Marketing: Digitas, Virgin Mobile, Virgin Mobile 2012 Buzzfeed Partnership
Media Magazine Supplement, admin - Friday, December 28, 2012
Digitas worked with Virgin Mobile to create a partnership between Virgin a ...
- Content Marketing: MediaCom USA and Discovery Communications, Volkswagen, Shark Week 25th Anniversary
Media Magazine Supplement, admin - Friday, December 28, 2012
The VW Beetle had a reputation as a “chick car.” The n ...
- Content Marketing: Starcom MediaVest Group, Microsoft Hotmail, The Mullet of Email
Media Magazine Supplement, admin - Friday, December 28, 2012
Microsoft’s Hotmail had lost relevance with Millennials who had created “questionable” handl ...
- Creative: Fallon, IFC, Bunk
Media Magazine Supplement, admin - Friday, December 28, 2012
IFC's "Bunk" is a game show that's less a game show th ...
- Creative: Havas Media, Hugo Boss, Virtual Fitting Room
Media Magazine Supplement, admin - Friday, December 28, 2012
Although Hugo Boss has long sold women's apparel, the brand has lo ...
- Creative: Huge, Target, Target Wedding Campaign
Media Magazine Supplement, admin - Friday, December 28, 2012
The Target wedding catalog has long been a favorite of brides- a ...
- Interactive Enhanced TV: BrightLine, Dr. Pepper Snapple Group, The Dr. Pepper Ten Shed
Media Magazine Supplement, admin - Friday, December 28, 2012
The Dr. Pepper Snapple Group partnered with BrightLine to design a campai ...
- Interactive Enhanced TV: Cablevision, North Shore LIJ Health System, North Shore LIJ Health TV
Media Magazine Supplement, admin - Friday, December 28, 2012
The North Shore LIJ Health TV campaign and interactive applications provided cli ...
- Interactive Enhanced TV: The Richards Group, GameStop, Assassin's Creed 3
Media Magazine Supplement, admin - Friday, December 28, 2012
A partnership with Microsoft to create an Assassin's Creed 3 branded destinati ...
- Media Plan: Horizon Media, AETN/HISTORY/Hatfields & McCoys, Hatfields & McCoys
Media Magazine Supplement, admin - Friday, December 28, 2012
History’s scripted drama, “Hatfields & McCoys” needed a campaign that revitalized t ...
- Media Plan: KSL, Media UGG Australia, The Invisible Game
Media Magazine Supplement, admin - Friday, December 28, 2012
The success of UGG’s classic sheepskin boot eclipsed the brand’s other offering ...
- Media Plan: PHD, Google, Google Fiber
Media Magazine Supplement, admin - Friday, December 28, 2012
When Google chose Kansas City to launch its fiber-optic high speed Intern ...
- Mobile Media: Hill Holliday, Dunkin' Donuts, Dunkin' Donuts Coffee Customizer
Media Magazine Supplement, admin - Friday, December 28, 2012
People like Dunkin' Donuts coffee. People like Facebook. Thus marrying the t ...
- Mobile Media: Initiative, Arby's, NRNS - Need a Reuben Now Syndrome
Media Magazine Supplement, admin - Friday, December 28, 2012
Unlike New York's delicatessens, Arby's isn't renowned for its Reuben sandwich. Th ...
- Mobile Media: Kontera, P&G/Olay/Facial Hair Removal, Olay Facial Hair Remover
Media Magazine Supplement, admin - Friday, December 28, 2012
To give Olay's new Facial Hair Remover the full-on tablet treatment, Konte ...
- Multicultural Media: Rezonate Media, AT&T, Away We Happened
Media Magazine Supplement, admin - Friday, December 28, 2012
When AT&T was no longer the only carrier selling iPhones, they challeng ...
- Multicultural Media: Starcom MediaVest Group for Heineken, Heineken - Manero
Media Magazine Supplement, admin - Friday, December 28, 2012
Despite the fact that Hispanic males are heavy consumers of online a ...
- Multicultural Media: Syfy for NBC Universal/Syfy, Face Off Season Two
Media Magazine Supplement, admin - Friday, December 28, 2012
Syfy launched “Face Off Season Two,” a reality series where the be ...
- New/Emerging/Experimental Media Category: Detroit Labs, Goodby, Silverstein, and Partners, Chevy Chevy Game Time
Media Magazine Supplement, admin - Friday, December 28, 2012
More than half of Super Bowl party-goers show up for something oth ...
- New/Emerging/Experimental Media Category: HBO, HBO, Boardwalk Empire Season 3: Uber Campaign
Media Magazine Supplement, admin - Friday, December 28, 2012
To generate excitement for the return of “Boardwalk Empire,” HBO teamed ...
- New/Emerging/Experimental Media Category: PHD, Elizabeth Arden, Taylor Swift Wonderstruck
Media Magazine Supplement, admin - Friday, December 28, 2012
To drive retail sales for Taylor Swift’s new fragrance Wonderstruck, PHD a ...