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Daniella Koren

Member since September 2002 Contact Daniella

  • CEO Arches Technology
  • Twitter: @daniellakoren
  • New York New York
  • 10038 USA

Articles by Daniella All articles by Daniella

  • Blogger Outreach 101 For Healthcare Marketers in Marketing: Health on 06/02/2016

    The days of influence marketing solely backed by celebrities or public figures are long gone. Today, people publish their own opinions and find their voice online by publishing blogs that carry influence of the same caliber, if not more. Bloggers can engage on a personal level, strengthening influence with their audience, and in fact we are seeing higher engagement rates in some cases vs. paid advertising. But how do health marketers create an "influencer campaign" and where to start? When considering outreach to bloggers for a potential partnership, think about the following considerations.

  • What Millennials Want When It Comes To Healthcare in Marketing: Health on 04/28/2016

    In just the last year, Millennials (adults ages 18-34) have become the largest generation in the U.S. labor force, officially surpassing Gen Xers, according to an analysis of U.S. Census Bureau data by the Pew Research Center. The healthcare industry needs to take notice, as this group of young people presents new and distinct challenges.

  • Two Big Cs For Cancer Patients: Compassionate Communication  in Marketing: Health on 04/01/2016

    In this age of rapid healthcare delivery, the big C can be overlooked when it comes to caring and communicating with cancer patients. The C I'm referring to is Compassion. In fact, there's another C here - the Caregiver - they also seek compassion when interfacing with their oncology healthcare team.

  • 5 Insights To Boost Support For Rare-Disease Communities in Marketing: Health on 03/03/2016

    I've had the privilege of talking to those touched by or living with rare disease. This post reflects on statistics and insights gained from patients, caregivers and healthcare providers.

  • 5 Best Practices For Personalizing The Call Center Experience in Marketing: Health on 01/22/2016

    Healthcare is evolving into a value-based system, with patient satisfaction tied to reimbursements and penalties. And, it's evolving quicker than you might think. Value-based reimbursement is no longer the future of healthcare, a pilot project, or some far off place where the healthcare system will one day be. That day is today and there are significant financial stakes that hinge on patient satisfaction.

  • How Telemedicine Is Propelling Change Around The Hospital Experience in Marketing: Health on 11/27/2015

    Telemedicine will no doubt increase patient engagement, because patients who receive care when and where they want are more motivated to participate in self-care. And on the provider side, being able to identify what is important to the patient and providing those services will go a long way to establishing a partnership outside of the office visit. From reviewing medical records to charting treatment plans, from reading x-rays to home healthcare, telemedicine is making healthcare more available to everyone.

  • How The Internet Of Things Is Changing The Future Of Healthcare CRM Strategy in Marketing: Health on 10/30/2015

    Customer relationship management (CRM) is here to stay and is at the heart of companies' digital initiatives for years to come, Gartner said in a report that came out in 2014. The hot topic in CRM across multiple leading industries, including healthcare, is the Internet of Things (IoT) as it joins cloud, social, mobile and big data as the fifth driver of CRM investments.

  • Educating Patients About Surgical Recovery: When, And How? in Marketing: Health on 09/25/2015

    Educating patients about what to expect after surgery needs to start in the weeks beforehand. By helping patients understand what their surgery involves and preparing them both for the procedure and recovery, providers can improve patient satisfaction and make a real difference in how patients perceive their entire surgical experience and results.

  • Patient Portals And Missed Opportunities in Marketing: Health on 08/28/2015

    As value-based care becomes common practice, healthcare organizations are working to increase patient engagement-but are current engagement strategies getting the job done when it comes to improving outcomes long term?

  • Shared Decision-making: It Takes Two in Marketing: Health on 07/28/2015

    According to the Agency for Healthcare Research and Quality, "Shared decision making is a model of patient-centered care that enables and encourages people to play a role in the management of their own health. It operates under the premise that, armed with good information, consumers can and will participate in the medical decision-making process by asking informed questions and expressing personal values and opinions about their conditions and treatment options."

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