Daniella Koren

Articles by Daniella All articles by Daniella

• 4 Best Practices For Healthcare Email Drip Campaigns in Marketing: Health on 05/26/2017
  

  What is a drip campaign? A drip campaign is a series of communications that are delivered to your prospect or customer over a period of time, and has a planned cadence with business rules - but is also based on the recipients' behavior and preferences.

• Business Rules That Drive Effective Healthcare Drip Campaigns in Marketing: Health on 04/28/2017
  

  Every action has a reaction in both physics and effective marketing plans, and modern CRM has allowed healthcare marketers to design business rules tailored to individuals at specific stages in their patient journeys. These steps are defined by if/then statements that anticipate an action and adapt the campaign to create a truly "smart" journey.

• Why Relevance And Responsiveness Boosts ROI  in Marketing: Health on 03/27/2017
  

  How customer relationship management creates effective healthcare communications.

• The ABCs Of A/B Testing In Healthcare Marketing in Marketing: Health on 02/24/2017
  

  Medical research relies on tests with reproducible results, and the same maxim applies to healthcare marketing and education. Marketers need to understand what works, what doesn't, and the methods of delivery that resonate with patients. To that end, communications should be assessed using A/B testing.

• Elements Of Oral Chemotherapy Compliance in Marketing: Health on 01/27/2017
  

  How healthcare marketers can improve at-home adherence and outcomes.

• What Millennials Want When It Comes To Healthcare in Marketing: Health on 12/23/2016
  

  In just the last year, Millennials (adults ages 18-34) have become the largest generation in the U.S. labor force, officially surpassing Gen Xers, according to an analysis of U.S. Census Bureau data by the Pew Research Center. The healthcare industry needs to take notice, as this group of young people presents new and distinct challenges.

• Healthcare Marketing To The Undiagnosed And Those With Rare Diseases in Marketing: Health on 11/25/2016
  

  For both patients and healthcare professionals, undiagnosed illnesses and rare diseases are some of the most frustrating cases. Often, symptoms span a broad spectrum and these conditions are little understood, so there is tremendous difficulty in establishing a diagnosis.

• How Much Do Patients Really Want To Know About Their Condition? in Marketing: Health on 10/28/2016
  

  Determining the amount based on individual requirements and limitations.

• The Impact Of Knowledge: Patient Education Improves Compliance And Outcomes in Marketing: Health on 09/26/2016
  

  Why effective education is a crucial component of care, and how healthcare marketers can help.

• How Isolation Impacts Those Suffering With Rare Disease in Marketing: Health on 09/06/2016
  

  Feeling alone can be almost as debilitating as the condition itself.

Comments by Daniella All comments by Daniella

• How Marketers Can Help Bridge The Gap For Parents, Patients, and Caregivers by Daniella Koren (Marketing: Health on 08/26/2016)
  

  Paula, totally agree that it will take more than marketing to fill this big need. I hope that more efforts emerge as the pharma and biotech industry finds treatments in this space and invests more heavily on the support of rare patients and caregivers.

• Marketers Can Help Bridge Gap For Parents, Patients, Caregivers by Daniella Koren (Marketing: Health on 08/10/2016)
  

  Thank you Paula!

• Healthcare Trends To Watch For In 2015 by Daniella Koren (Marketing: Health on 12/26/2014)
  

  Thanks Lee, point well taken and noted! dk

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