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Daniella Koren

Member since September 2002 Contact Daniella

  • President DKI
  • 160 Summit Avenue
  • Montvale New Jersey
  • 07645 USA

DKI is a healthcare relationship marketing company dedicated to building value for brands with with patients, caregivers and healthcare professionals by digging deep, finding insights and applying analytics at every juncture. We use targeted media, new technology and smart strategy to achieve valuable and measurable results every step of the way.

Articles by Daniella All articles by Daniella

  • Would You Recommend This App? in Marketing: Health on 01/26/2015

    According to industry estimates, 500 million smartphone owners worldwide use at least one health or wellness app. Within the next three years, 50% of the more than 3 billion smartphone and tablet users will have downloaded mobile health apps.

  • Healthcare Trends To Watch For In 2015 in Marketing: Health on 12/26/2014

    Tech-savvy consumers, the Affordable Care Act, and competitive new companies entering the healthcare industry are all contributors to changes that will be affecting patients, providers, and payers in 2015.

  • Patient Access to EHRs - How Much Should Doctors Share? in Marketing: Health on 11/28/2014

    The use of electronic health records is now standard operating procedure in many medical practices, but access to them is a bone of contention. While many patients want to be able to read and add to their records, doctors may not be comfortable with this.

  • Helping Patients Get The Most From Patient Portals in Marketing: Health on 10/24/2014

    While patient portals can't replace an in-office visit, they have many benefits: They encourage patients to view test results and health records and can facilitate an ongoing doctor-patient dialogue. They can reduce paperwork by serving as online billing and payment centers. They can also help practices meet meaningful use Stage 2 requirements, which state that providers must have "at least five percent of their patients using an online patient portal" to get incentive payments.

  • Using Patient Education To Stop The Hospital Revolving Door in Marketing: Health on 09/26/2014

    According to the Centers for Medicare and Medicaid Services (CMS), about one in five Medicare patients discharged from a hospital is readmitted within 30 days. In an effort to change this, in 2009, the CMS began publicly reporting hospital readmission rates for certain conditions, and the Affordable Care Act contains multiple payment reforms intended to promote hospital efforts to address and prevent adverse events after discharge. Chief among these are financial penalties for hospitals with above-average readmission rates for certain illnesses.

  • Finding Time For Patient Education: 4 Tips For Healthcare Providers in Marketing: Health on 08/22/2014

    It's not news to doctors that an important part of their job is educating their patients about their health and medical conditions. The problem is that a meaningful interaction takes time-one thing that doctors don't have. A 2013 Medscape survey found that the largest group of physician responders spent between 13 and 16 minutes per patient.

  • 4 Barriers To Patient Engagement And How To Overcome Them  in Marketing: Health on 07/25/2014

    We can all agree that empowering patients to engage in their healthcare is a good thing. Improving patients' understanding of their disease and health so they take a more active role in their healthcare has been shown to lead to better health outcomes and reduced costs.

  • Tips For Improving Written Communication To Patients in Marketing: Health on 06/27/2014

    To help patients proactively manage their health, many healthcare providers supplement what they tell patients during appointments with written content. This may include printouts of educational material about their condition, healthy lifestyle tips, or hand-written notes about the patient's condition and treatment plan. Physicians may also refer patients to websites or social media sites, or send emails with additional information.

  • 5 Tips To Help Healthcare Providers Improve Patient Empowerment in Marketing: Health on 05/23/2014

    Which patient is likely to have the best outcome: The one who puts their health entirely in their doctor's hands, or the one who is empowered to help manage their own health?

  • Top 4 Ways To Help Patients With Shared Decision Making in Marketing: Health on 04/28/2014

    The Affordable Care Act (ACA) identifies patient engagement as an integral part of quality in accountable care organizations. In fact, a separate section (3506) of the ACA calls for new Shared Decision-Making Resource Centers to help integrate the approach into clinical practice.

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