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Daniella Koren

Member since September 2002Contact Daniella

  • CEO Arches Technology
  • Twitter: @daniellakoren
  • New York New York
  • 10038 USA

Articles by Daniella All articles by Daniella

  • Healthcare Marketing To The Undiagnosed And Those With Rare Diseases in Marketing: Health on 11/25/2016

    For both patients and healthcare professionals, undiagnosed illnesses and rare diseases are some of the most frustrating cases. Often, symptoms span a broad spectrum and these conditions are little understood, so there is tremendous difficulty in establishing a diagnosis.

  • How Much Do Patients Really Want To Know About Their Condition? in Marketing: Health on 10/28/2016

    Determining the amount based on individual requirements and limitations.

  • The Impact Of Knowledge: Patient Education Improves Compliance And Outcomes in Marketing: Health on 09/26/2016

    Why effective education is a crucial component of care, and how healthcare marketers can help.

  • How Isolation Impacts Those Suffering With Rare Disease in Marketing: Health on 09/06/2016

    Feeling alone can be almost as debilitating as the condition itself.

  • How Marketers Can Help Bridge The Gap For Parents, Patients, and Caregivers in Marketing: Health on 08/26/2016

    Any change can be daunting. But for a pediatric patient with a rare disease who is faced with transitioning into adult care, it can be exponentially more intimidating. While parents have often painstakingly developed a support system over the years of managing their child's care, transition programs that guide young adult patients are scarce. In fact, according to the National Survey of Children with Special Healthcare Needs, more than 50% of the parents reported that no one ever spoke to them about the upcoming need for their child to switch to adult care.

  • Marketers Can Help Bridge Gap For Parents, Patients, Caregivers in Marketing: Health on 08/10/2016

    Any change can be daunting. But for a pediatric patient with a rare disease who is faced with transitioning into adult care, it can be exponentially more intimidating. While parents have often painstakingly developed a support system over the years of managing their child's care, transition programs that guide young adult patients are scarce. In fact, according to the National Survey of Children with Special Healthcare Needs, more than 50% of the parents reported that no one ever spoke to them about the upcoming need for their child to switch to adult care.

  • Blogger Outreach 101 For Healthcare Marketers in Marketing: Health on 06/02/2016

    The days of influence marketing solely backed by celebrities or public figures are long gone. Today, people publish their own opinions and find their voice online by publishing blogs that carry influence of the same caliber, if not more. Bloggers can engage on a personal level, strengthening influence with their audience, and in fact we are seeing higher engagement rates in some cases vs. paid advertising. But how do health marketers create an "influencer campaign" and where to start? When considering outreach to bloggers for a potential partnership, think about the following considerations.

  • What Millennials Want When It Comes To Healthcare in Marketing: Health on 04/28/2016

    In just the last year, Millennials (adults ages 18-34) have become the largest generation in the U.S. labor force, officially surpassing Gen Xers, according to an analysis of U.S. Census Bureau data by the Pew Research Center. The healthcare industry needs to take notice, as this group of young people presents new and distinct challenges.

  • Two Big Cs For Cancer Patients: Compassionate Communication  in Marketing: Health on 04/01/2016

    In this age of rapid healthcare delivery, the big C can be overlooked when it comes to caring and communicating with cancer patients. The C I'm referring to is Compassion. In fact, there's another C here - the Caregiver - they also seek compassion when interfacing with their oncology healthcare team.

  • 5 Insights To Boost Support For Rare-Disease Communities in Marketing: Health on 03/03/2016

    I've had the privilege of talking to those touched by or living with rare disease. This post reflects on statistics and insights gained from patients, caregivers and healthcare providers.

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