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Daniella Koren

Member since September 2002 Contact Daniella

  • President DKI
  • 160 Summit Avenue
  • Montvale New Jersey
  • 07645 USA

DKI is a healthcare relationship marketing company dedicated to building value for brands with with patients, caregivers and healthcare professionals by digging deep, finding insights and applying analytics at every juncture. We use targeted media, new technology and smart strategy to achieve valuable and measurable results every step of the way.

Articles by Daniella All articles by Daniella

  • Prehabilitation-Improving Outcomes Proactively in Marketing: Health on 06/26/2015

    One area where outcomes-based care is having a huge impact is orthopedic surgery. According to a 2014 study published in the Journal of Strength Conditioning Research, the projected number of total knee replacement surgeries for 2016 is 1,046,000-in 15 years, this number is projected to increase by 600%. While rehabilitation is important for improving outcomes in this type of procedure, the groundwork laid before the surgery-with prehabilitation-can make all the difference for patients' recovery.

  • The Synergy Between Call Centers And Population Health in Marketing: Health on 05/22/2015

    Healthcare is evolving from a fee-for-service and volume-driven model to one that is value based. The Centers for Medicare & Medicaid Services has stepped up its timeline for shifting Medicare to a value-based system so that by the end of 2016, at least 30% of fee-for-service Medicare payments will be tied to value through accountable care organizations or bundled payment arrangements. By the end of 2018, that number will increase to 50%.

  • Call Centers - Filling The Gaps In The Patient Care Continuum  in Marketing: Health on 04/24/2015

    A report in Healthcare IT News, "Strategies to Maximize Patient Engagement and Retention," observed that the healthcare industry is evolving to a model where patients are approaching their healthcare as consumers. As a result, patients' expectations of an "exceptional care experience" are requiring that providers start engaging patients not only during office visits, but throughout the care continuum. To achieve this end, the single most important component is communication.

  • Patients And Physicians On Using Technology And Sharing Information in Marketing: Health on 03/27/2015

    Technology is advancing how medicine is practiced, giving patients the chance to participate more fully in their healthcare. These new developments have the potential to elevate the provider-patient relationship, and are being welcomed, for the most part, by both groups.

  • The Waiting Room Is Prime Time For Patient Engagement in Marketing: Health on 02/27/2015

    The waiting room is often the place where patients spend the majority of their time during a visit to their doctor. According to a Software Advice survey of 5,000 U.S. patients, the average time patients wait before seeing a doctor is 20 minutes, and sometimes this wait can be a lot longer.

  • Would You Recommend This App? in Marketing: Health on 01/26/2015

    According to industry estimates, 500 million smartphone owners worldwide use at least one health or wellness app. Within the next three years, 50% of the more than 3 billion smartphone and tablet users will have downloaded mobile health apps.

  • Healthcare Trends To Watch For In 2015 in Marketing: Health on 12/26/2014

    Tech-savvy consumers, the Affordable Care Act, and competitive new companies entering the healthcare industry are all contributors to changes that will be affecting patients, providers, and payers in 2015.

  • Patient Access to EHRs - How Much Should Doctors Share? in Marketing: Health on 11/28/2014

    The use of electronic health records is now standard operating procedure in many medical practices, but access to them is a bone of contention. While many patients want to be able to read and add to their records, doctors may not be comfortable with this.

  • Helping Patients Get The Most From Patient Portals in Marketing: Health on 10/24/2014

    While patient portals can't replace an in-office visit, they have many benefits: They encourage patients to view test results and health records and can facilitate an ongoing doctor-patient dialogue. They can reduce paperwork by serving as online billing and payment centers. They can also help practices meet meaningful use Stage 2 requirements, which state that providers must have "at least five percent of their patients using an online patient portal" to get incentive payments.

  • Using Patient Education To Stop The Hospital Revolving Door in Marketing: Health on 09/26/2014

    According to the Centers for Medicare and Medicaid Services (CMS), about one in five Medicare patients discharged from a hospital is readmitted within 30 days. In an effort to change this, in 2009, the CMS began publicly reporting hospital readmission rates for certain conditions, and the Affordable Care Act contains multiple payment reforms intended to promote hospital efforts to address and prevent adverse events after discharge. Chief among these are financial penalties for hospitals with above-average readmission rates for certain illnesses.

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