Agathe Blanchon-Ehrsam
Member since August 2013Contact Agathe- Executive Director Vivaldi Partners Group
- http://www.vivaldipartners.com/
- LinkedIn: http://www.linkedin.com/pub/agathe-blanchon-ehrsam/0/653/a9
- New York New York
- 10013 USA
I serve as the Executive Director of Fifth Season, Vivaldi Partners Group’s digital and experience design firm. I have over 12 years of strategic consulting experience. I worked at Vivaldi Partners Group until 2010 as a Partner, developing brand strategies for a variety of clients, running innovation workshops, and pioneering new models for insight development. Long-term engagements for Casa Cuervo Tequilas, Nestle, and Siemens honed my deep international understanding of industry dynamics and consumer behavior.
Articles by Agathe All articles by Agathe
- Welcome To The World Of The New Consumer in
Real-Time Daily on
08/08/2013
Thirty-one-year-old accountant Mike is "always on." Mornings start at the gym, where he runs while watching a sports channel and slows down occasionally to tweet about a snippet of sports news. Throughout the day, Mike finds "pockets of time" by multi-tasking. While on a conference call, he daydreams about a vacation and discreetly searches for flights and queries his friends via a Facebook poll on destinations. He uses his online interactions to serve simultaneous needs. In the evening, Mike cooks dinner from a recipe on a cooking app downloaded to his iPad while his wife shows him real estate listings on her phone. Mike is a typical Always-On Consumer, consuming and exchanging information from multiple sources throughout the day. Recent research shows that Mike is not alone and that this is not a minor trend. One-third of the U.S. adult population owns and uses three connected devices, accesses the Internet at least three times a day, and goes online from at least three physical locations. These Always-On Consumers are using digital and social technology to go about their daily lives in ways never envisioned before - and with the younger half of the world's population not yet 30 years old, this behavior will continue to expand as technology becomes more accessible to tech-savvy cohorts.
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