Steve Kerho
Member since August 2017Contact Steve- Chief Strategy Officer Meredith Xcelerated Marketing
- LinkedIn: https://www.linkedin.com/in/stevekerho
- Twitter: @SteveKerho
- New York New York
- 10022 USA
Steve Kerho is the Chief Strategy Officer at Meredith Xcelerated Marketing, a role he has served in for 5 years. Based in Los Angeles, he is a highly regarded agency innovator of MXM who has produced innovative work measuring earned and owned media, and developing predictive analytics models.
Articles by Steve All articles by Steve
- 4 Ways Food Marketers Can Cater To Millennials in
Marketing Insider on
02/06/2018
At 75.4 million strong, Millennials eclipsed Boomers in 2016 as the largest generation. Not surprisingly, food marketers are salivating at the thought of winning over these young consumers.
- You've Heard About Brand Safety, But What About Content Safety? in
Marketing Daily on
09/27/2017
Mediocre content isn't unsafe the way offensive YouTube videos are, but it has the same effect of dragging down your brand.
- Why 2018 Will Mark The End Of Marketing Silos in
Marketing Daily on
08/09/2017
As marketers pour more money into content marketing, the inefficiencies of silos will be magnified.
- The New 'Sherpa' of Content Marketing: The Content Strategist in
Content Marketing Insider on
10/16/2014
Consumers are hungry for engaging content and marketers are creating more content than ever before. In response to this shift, we are seeing an increase in the number of positions dedicated to content creation within both client and agency marketing teams. And one of the most important positions within these teams is the content strategist. For many marketing teams, this is a new position, and with any new position there is often confusion in regards to job responsibilities, roles, deliverables, etc. Given this confusion, I thought it appropriate to add some clarity to the role, laying out the five key areas of focus for today's content strategist.
- The Evolution of Content In A Big-Content World in
Content Marketing Insider on
11/15/2013
On the surface, the term "big content" sounds like yet another buzzword destined for the marketing dustbin. In reality, big content is the definition of what content marketing has become: unruly, amorphous, exponential and everywhere.
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