John Snyder
Member since February 2018- CEO Grapeshot
- www.grapeshot.com
- Facebook: https://www.facebook.com/GrapeshotKeywords/
- LinkedIn: https://www.linkedin.com/in/john-snyder-2a534a1/
- Twitter: @Grapeshot_
- New York New York
- 10011 USA
John Snyder is the CEO of Grapeshot, a global contextual intelligence provider in the ad-tech marketplace. John and Grapeshot are currently working with brands across continents as they adapt and adjust to impending GDPR regulations, using cookie-less contextual intelligence to enable audience reach and targeting at scale.
Articles by John All articles by John
- Why GDPR Is A Brand's Best Friend in
Marketing Insider on
02/27/2018
The European Union is dishing up some tough love to brands and advertisers. It's letting them know, through the release of its General Data Protection Regulation (GDPR) policies this May, that they're messing up. That they can do better. That over-targeting consumers based on third-party data and cookie IDs just isn't good enough. And, no, that outfit doesn't look good on you.
- The New Currencies For 21st Century Media in
Real-Time Daily on
09/19/2014
Brands have traditionally planned media buys based on gender, geography and white lists of known users as well as buying the Top 20 portals on the Internet. In this increasingly programmatic, audience-centric media marketplace, new currencies backed by new products and players are emerging, which could set the industry on the cusp of a fundamental transformation in the way that digital advertising is bought and sold.
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