Kristin Hambelton
Member since October 2015Contact Kristin- Chief Marketing Officer Evariant
- Massachusetts
- 02466 USA
Articles by Kristin All articles by Kristin
- Improving Patient Relationships Through Customer Relationship Management in
Marketing: Health on
10/07/2015
Reaching and engaging patients in today's fast-paced digital landscape requires a new way of thinking for healthcare industry marketers, business development and strategy professionals. Patients are more connected than ever before through mobile and other electronic devices, and in return, they expect the same when they enter a hospital or health system environment. This transformation is putting pressure on healthcare marketers to diversify hospitals' outreach methods to meet digital expectations and continue to do more with less.
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