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Chris Chang

Member since April 2016Contact Chris

Chris Chang is the Director of Client Services at Elite SEM. He has over 9 years of experience in internet marketing, focusing on paid search & emerging paid media (mobile user acquisition, paid social and display). During his time in the space he has had the opportunity to work both on the platform side (at SearchRev/AQKA) managing agency relationships as well as on the agency side executing and creating the marketing strategy for a wide array of clients. Some of the clients he’s had the privilege of working with include Shop Spring, IMVU, SmartPak, Tripit, Pandora Radio, JackThreads, and Yahoo! Chris' passion lies in developing the holistic digital marketing picture & strategy for clients. He currently resides in San Francisco and has spent his entire life living on the best coast in California. When not focused on digital advertising you can find him glued to the TV during football season, traveling the world with his wonderful wife, and riding his bike/walking his dog “Ms Lady Chang” through the city.

Articles by Chris All articles by Chris

  • It's Time To Restore Keyword Bidding By Platform  in Search & Performance Marketing Daily on 05/16/2016

    Enhanced campaigns and universal campaigns give Google control of where ads go, with one notable exception. Last year, Google allowed advertisers to create separate mobile campaigns to encourage downloads and use. This practice needs to become the norm again by allowing search engine marketing to bid on keywords by platform.

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