Christine Bittar

Articles by Christine All articles by Christine

• Industry Watch: Making Drug Buddies in OMMA Magazine on 06/23/2008
  

  The Web isn't just good for filling cheap prescriptions for painkillers and finding erectile dysfunction pills promising "A night she'll never forget." Nope, it's become a primary source for health care and medical information. Legitimate information. Given the nature of consumer needs in the area - treatment, symptom analysis, drug information - the search begins with search. It's the most likely starting point in consumers' quest for health knowledge.

• In Sickness and In Health in OMMA Magazine on 06/26/2007
  

  As consumers have adapted to advanced computer technologies, embracing new digital gadgets for work and play, more and more people are using online sources to educate themselves about health care topics, drugs and various ailments.

• Dream of Being an Action Hero? in OMMA Magazine on 06/26/2007
  

  Broadband service isn't always easy to illustrate or promote. Everyone knows that broadband means "always on" and faster than dial-up service, but laymen don't necessarily know what else makes broadband worth having. 

• NPD: Prestige Color Cosmetics Beat Fragrance, Skincare Products  in Marketing Daily on 04/19/2007
  

  [Beauty] A trend to natural ingredients is linked not just to clear, healthy skin but green marketing and environmental issues. "Green beauty is reflecting changing world beliefs," says an NPD analyst. "We see natural ingredients as being part of a lifestyle ... this is just the tip of the iceberg."

• Piper Jaffray Finds Lauder's MAC No. 1 Among Teens  in Marketing Daily on 04/13/2007
  

  [Beauty] The survey suggests that brands would be best served by investigating lower-cost media since teenagers ranked friends and word of mouth their biggest influencers, followed by magazines and, lastly, TV ads.

• J&J Takes Preventive Online Measures To Preempt Birth Control Backlash  in Online Media Daily on 04/05/2007
  

  Trying to stave off additional damage, Johnson & Johnson is looking to preempt negative online attention for its birth control patch, Ortho Evra, by buying up negative domain names before someone else does.

• Johnson & Johnson Tries Online Damage Prevention  in Marketing Daily on 04/05/2007
  

  [Pharmaceuticals] Looking to preempt negative online attention for its birth control patch, Ortho Evra, J&J has been buying the rights to negative domain names, including some morbid-sounding e-ddresses such as Deathbypatch.com and Orthoevrakills.com.

• Kimberly-Clark Shaking Up Marketing Department  in Marketing Daily on 04/03/2007
  

  [Packaged Goods] It has just hired three new global marketing executives to help new CMO Tony Palmer catch up to other packaged-goods giants with online product launches, in-home marketing research and buzz marketing, to name a few of the now-common techniques as yet unused by K-C.

• Cosmetically, It's Allergan's Botox By A Long Shot  in Marketing Daily on 03/19/2007
  

  [Pharmaceuticals] Injections of Botox were the single most popular non-invasive cosmetic procedure in 2006. Allergan, which broke its first ad campaign for Juvederm Ultra and Ultra Plus, is enjoying the news that its injectable procedures were up a third over 2005.

• Avon Signs Jennifer Hudson To Imari Fragrance Deal  in Marketing Daily on 03/08/2007
  

  [Beauty] The "Idol" loser and Academy Award winner is a good fit for a company that's targeting consumers who are young, hard-working and trying to achieve a goal. Avon put Hudson to work yesterday in New York.

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