George Carens
Member since May 2005Contact George- President SRDS
- 1700 Higgins
- DesPlaines Illinois
- 60047 USA
Articles by George All articles by George
- Think Big, Act Small in
Engage:Millennials on
12/28/2016
A recent study by the McCarthy Group suggests that 84% of millennials don't trust traditional advertising. The fact that this massive potential audience which is entering its prime earning years doesn't trust what remains a key communications channel for reaching them is a big problem for big brands.
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