- P&G Remains Bullish On Ad Spending
Marketing Daily, David Goetzl, Karl Greenberg - Friday, January 30, 2009
P&G is shifting more dollars into coupons, hoping to dovetail with custom ...
- Giving Voice: P&G Bullish On Ad Spending
MediaDailyNews, David Goetzl - Friday, January 30, 2009
Procter & Gamble's top executive gave indications again Friday that the country ...
- Strahan To Host Spike's 'Pros'
MediaDailyNews, David Goetzl - Friday, January 30, 2009
Viacom's Spike network has signed another Super Bowl champion to front ...
- Brandtique: Reese's; 10 Items Or Less
MediaDailyNews, David Goetzl - Friday, January 30, 2009
This week, an ABC executive said that conceits still trump commerce. " ...
- Waiting Game: Nielsen Delays Prime-Time Ratings
MediaDailyNews, David Goetzl - Thursday, January 29, 2009
Starting Friday, network executives will have to wait a little longer f ...
- Oprah Winfrey Network Gets New CEO
MediaDailyNews, David Goetzl - Thursday, January 29, 2009
The eagerly anticipated Oprah Winfrey Network will be led by former t ...
- Good News: Hershey Ups Ad Spending
Marketing Daily, David Goetzl - Thursday, January 29, 2009
The CEO of chocolate maker Hershey Co. said lower ad pricing offe ...
- Spotlight: Comcast, Dish Team For Ad Sales
MediaDailyNews, David Goetzl - Wednesday, January 28, 2009
Ad sales can make strange bedfellows. While fiercely competing for subscribers, Comca ...
- AT&T U-verse Boosts Subscribers
MediaDailyNews, David Goetzl - Wednesday, January 28, 2009
AT&T U-verse garnered enough subscribers in the October-December period to boost i ...
- HDNet To Carry College Basketball Tourney
MediaDailyNews, David Goetzl - Wednesday, January 28, 2009
HDNet has reached a deal to air a third college basketball postseas ...
- Good News: Hershey Ups Ad Spending
MediaDailyNews, David Goetzl - Tuesday, January 27, 2009
The CEO of chocolate maker Hershey Co. said lower ad pricing offe ...
- NASDAQ Delists Young Broadcasting
MediaDailyNews, David Goetzl - Tuesday, January 27, 2009
Burdened by what some investors believe is a prominent asset with ...
- Rivals Beware: FiOS Hits 1.9 Customers
MediaDailyNews, David Goetzl - Tuesday, January 27, 2009
Verizon continued its steady challenge to cable operators, announcing that it n ...
- Dallas Cowboy Owens Gets VH1 Reality Show
MediaDailyNews, David Goetzl - Monday, January 26, 2009
Viacom is turning to a second Dallas Cowboy for a reality serie ...
- Jagermeister To Sponsor 'Toughest Cowboy'
MediaDailyNews, David Goetzl - Monday, January 26, 2009
As Mark Burnett joins, German liquor Jagermeister returns to a reality sh ...
- DirecTV Launches Filipino-Targeted GMA Life
MediaDailyNews, David Goetzl - Friday, January 23, 2009
As DirecTV looks to attract customers one by one, it has pursu ...
- NBC Scores Olympic Profit
MediaDailyNews, David Goetzl - Friday, January 23, 2009
NBC Universal generated a slight profit on last summer's popular Beijing Olympi ...
- CBS Goes From Outernet To Internet, Uses Web To Tap Long Tail Outdoor Advertisers
MediaDailyNews, David Goetzl - Thursday, January 22, 2009
CBS Outdoor is launching a Web site--WannaBillboard.com--offering a library of ready-to-use creati ...
- Brandtique: FX, Cadillac
MediaDailyNews, David Goetzl - Friday, January 23, 2009
One potential buffer for networks buffeted by Detroit automakers cutting budgets? Si ...
- Truce: Univision, Televisa Settle Lawsuit
MediaDailyNews, David Goetzl - Thursday, January 22, 2009
A lengthy, oft-nasty dispute in the end won't cost Univision its mo ...
- Spike's New Reality: NFL Tryout Show
MediaDailyNews, David Goetzl - Thursday, January 22, 2009
The Spike network is taking a page out of its "Ultimate Fighte ...
- Fox's 'Fringe': Less Ads, Less Ad-Skipping
MediaDailyNews, David Goetzl - Wednesday, January 21, 2009
Fox's experiment--looking to increase commercial viewing by running fewer ads in t ...
- Warner Bros. Plans Job Cuts Across All Divisions
MediaDailyNews, David Goetzl - Wednesday, January 21, 2009
Warner Bros. continued the run of large media companies reacting to t ...
- MediaVest Taps Ballis To Handle Kraft Biz
MediaDailyNews, David Goetzl - Tuesday, January 20, 2009
MediaVest has tapped an executive from Starcom's China operations to play ...
- Situation Normal: C3 Ratings Hold Steady
MediaDailyNews, David Goetzl - Monday, January 19, 2009
Any fears that broadcasters had about the switch to C3 ratings slashi ...
- Nickelodeon To Release 'SpongeBob' Documentary
MediaDailyNews, David Goetzl - Monday, January 19, 2009
"SpongeBob Squarepants" appeals to kids and adults. The show has been ...
- Family Way: ABC Set To Debut 'Motherhood'
MediaDailyNews, David Goetzl - Friday, January 16, 2009
What's sure to be a much-watched series by the ad community, giv ...
- Research Exec Marans Moves To A&E
MediaDailyNews, David Goetzl - Monday, January 19, 2009
Long-time Madison Avenue research executive David Marans is leaving Nielsen IAG a ...
- Radio Ad Group Cuts Staff, President's Email Gets Hijacked
MediaDailyNews, David Goetzl, Joe Mandese - Thursday, January 15, 2009
A tough day at the Radio Advertising Bureau got worse Thursday ...
- Brandtique: Ford, Nissan
MediaDailyNews, David Goetzl - Friday, January 16, 2009
For some time, entrepreneurs have tried to make a business out ...