• Just an Online Minute... Watch TV or Surf the Net?
    Certain lifestyle-media choices of Internet users were recently researched by Greenfield Online for the game site pogo.com, and one of the more interesting findings was that "TV is Toast." According to Greenfield, it turns out that 62% of Internet users said that if they had to choose how they spend their time, they would watch less TV to have more time on the Internet and 11% would be willing to give up ALL their TV time to use the Internet. Greenfield surveyed about 1,000 individuals and claims the panel was adequately weighted to be representative of the Internet as …
  • Just an Online Minute... Who Surfs Up North
    No one seems to be able to displace TRUSTe from the top spot on Nielsen//NetRatings' list of top 10 Internet advertisers. Not when more than 590 million TRUSTe ads are downloaded in a week. That number gave TRUSTe the top spot for the week ending June 18, leaving the second place winner, Yahoo, in the dust with 'only' 196 million ads. Getting away from regional thinking (as Jupiter advised last week), TRUSTe may be the hottest thing in the U. S., but in Canada the top advertiser spot goes to AllAdvantage, which ran 198 million ad impressions in May …
  • Just an Online Minute... Those Pesky Pop-Ups!
    A Miami judge a few days ago approved a class action lawsuit against America Online on behalf of AOL's hourly subscribers. The suit, which was first filed in March of last year, hinges on the complaint that pop-ups waste consumers' time and money. According to the complaint, when pop-up ads appear on the screen, users can't access their email or the Internet until the ads have been clicked away. That's one of the qualities that so attracts us advertisers to interstitials - they have to be dealt with one way or another. But, interstitial opponents say this increases the …
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