Enthusiasm for the World Cup has spilled over from TV to the Web, naturally--and comScore Networks reports that Monday, June 12 proved to be the strongest day yet for the official FIFA World Cup site, hosted by Yahoo at fifaworldcup.yahoo.com.
Finally, NetRatings says it will extend its Web measurement capabilities to address online audio and video content, along with Internet TV content. Last week's announcement is good news and long overdue.
With ABC's two-month experiment in offering streaming TV shows for free nearing an end, company executives are deeming the effort a success. In fact, Disney Media Network Co-Chair Anne Sweeney told Reuters that ABC.com intends to launch a revamped version of the site in a few months.
Leading marketers believe in the benefits of digital marketing--but are having trouble keeping up with the escalating pace of online advances, according to a survey released last week by the American Advertising Federation.