Results for November 2000
- Just an Online Minute... Still Using CTR?
- Are we really this stubborn? According to the recently released Iconocast Marketing Survey, traditional click- through ratios are still the top-ranked means to measure ad effectiveness. Moreover, web merchants are twice as likely to use total revenue when measuring ROI rather than lifetime customer value. Shouldn't we know better by now?
As ICONOCAST founder and editor Michael Tchong said, "While analytics are becoming an ever important part of online marketing, we still have a way to go in helping marketers focus on and track what really counts. For example, when asked how they measure ROI, those who sell online ...» 0 Comments
- Just an Online Minute... Increasing Online Spending
- Web merchants are spending more online. That's according to new research from Shop.org and The Boston Consulting Group.
The study found that average customer acquisition costs for Web pure-plays and click-and-mortar firms dropped from $40 per customer in second quarter to $20 in the third, as online retailers refocused their marketing spending.
The survey found that in Q3 of 2000, 64% of online retailers' marketing budgets went into online media, up from 59% in Q2. Additionally, while 89% of respondents are launching holiday marketing and promotional campaigns, only 4% intend to increase spending on TV advertising.
The ...» 0 Comments
- Just an Online Minute... The Need for Speed
- Harris Interactive today released the results of a new survey of more than 69,000 web users that measured the perceptions of both current broadband users and those planning (planners) to move to broadband DSL and cable modem connections.
And the findings spell good news for anyone dreaming of someday streaming audio and video ads and other enriched formats to the entire Internet audience.
The study estimated that approximately 38.9 million US households connect to the Internet, and about 3.6 million US households connect using a high-speed connection (cable modem, DSL, ISDN or satellite data service). Most of the ...» 0 Comments
- Just an Online Minute... From the Government
- As we head into the busy holiday hopping season, here are two conflicting reports from the U.S. government, and thankfully, neither one has anything to do with the presidential election.
The U.S. Commerce Department released a report today, which says consumers boosted their online purchases from July to September at a rapid pace, which bodes well for the health of the e-retail sector this holiday season. Online purchases of goods including books, clothes and toys jumped 15.3% from the second quarter to $6.373 billion in the third quarter, even as total retail sales fell 0.4%, the report said.
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- Just an Online Minute... Small Budgets, Big Sites
- As the online ad industry continues to clean house, some advertisers are suddenly finding themselves with smaller ad budgets and less pull dollar-wise when it comes to getting placement on major websites. What's a media buyer to do?
There are several options - yes, I am still optimistic that someday, someone will figure out how to buy and sell media over the web - and this do-it-yourself ad exchange model maybe worth a try.
Silicon Alley-based Digitalroot - http://www.digitalroot.com - lets smaller advertisers aggregate their media buys to purchase inventory on big-name sites such as The Motley Fool, ...» 0 Comments
- Just an Online Minute... Here's to Shopping!
- Today may just be the most appropriate day of the year to talk about my favorite online activity - shopping. Well, that's after email, the newswires, online news magazines and other stuff I spend most of my days on, but nevertheless... shopping is the topic.
Not only because today is one of the biggest offline shopping days of the year, but because nearly 20% of Americans will shop online for Christmas gifts this year, according to a new Maritz Poll conducted by Maritz Marketing Research Inc., one of the world's largest marketing research firms.
That's up 7% from ...» 0 Comments
- Just an Online Minute... Where Do You Shop?
- As we reported in yesterday's MediaDailyNews, six-month-old company AdExchange is in serious trouble. The company touted its service as being the only one that linked buyers directly to inventory posted by media companies, but apparently the intended users didn't quite buy into the concept.
Now, according to one source, they've gone out of business altogether and company founders are planning to go into business as an ASP solution using the technology created for AdExchange. According to another source, they're down to a dozen employees and are in discussions with investors about how to proceed. Either way, things aren't running ...» 0 Comments
- Just an Online Minute... Traditional to the Rescue
- When a few months ago pundits floated the idea of traditional advertisers stepping in to fill the online revenue gap left by failing dot-coms, many remained skeptical. For once, the pundits were right.
AdRelevance today announced that the number of new companies advertising online has more than doubled since January - growing by 157% over the past ten months.
According to the report, the number of new companies advertising online is growing at an average rate of 14% a month. Twenty-four percent (949 companies) of all advertisers in the month of January 2000 (3,963 companies) were new to ...» 0 Comments
- Just an Online Minute... Despite the Hype
- Despite the hype, wireless skeptics are growing in numbers. Just yesterday, the Internet Advertising Report ran a story highlighting the consensus some analysts have reached - advertising won't comprise a major revenue source for wireless content providers. To strengthen the case, IAR quoted Gartner Group analyst Bob Egan, who said users will find ads too obtrusive in the mobile space.
"Advertisers will see people carrying cell and phones and other messaging devices as the most qualified retail distribution for their advertising," he said. "But the simple fact is, I don't want my phone going off every two minutes with ...» 0 Comments
- Just an Online Minute... Size of the Universe
- As the Myers Report rightly put it this morning, "Physicists continue to debate the limits of the known universe, but there appears to be no physical boundaries in sight for the media universe."
Based on the October numbers from Nielsen//NetRatings, Internet penetration continues to rise, with 54% of the U.S. population having access to the Web from home. Internet access peaked in October 2000 with nearly 150 million people having access, a 32% increase over the same time last year. Moreover, October web surfers spent 23% more time online than last year, and web usage, for the first time, ...» 0 Comments