• Just an Online Minute... Europe's Kids
    Not to put a Whitney Houston song in your head for the rest of the day, but this one is about children. More specifically, data on European children and their use of the Internet, which those of you with international clients might find useful.
  • Just an Online Minute... Whitelisting
    I hate to start the week with a rant, but I simply can't resist. Gartner today released a Research Note titled "Marketers Can Differentiate Email From Spam," which says that spam will make up 60% of email traffic in less than a year, and if there's one thing that annoys me more than spam itself it's the insistence of research companies to tell us, over and over, that spam is a problem.
  • Just an Online Minute... Turning the Titanic
    The third annual MediaPost Forecast 2004 conference has come to a close and much like every interactive industry gathering in recent months, it left all attendees with a renewed sense of optimism for the future.
  • Just An Online Minute...Spending More Online
    Nielsen//NetRatings reports that business & consumer services, autos, pharmaceuticals, travel/hotels/resorts and insurance & real estate led all industries in positive online ad spending growth on a year-over-year basis. For the first time the biggest spending advertisers are moving more dollars to online advertising.
  • Just an Online Minute... Paid Content
    Real numbers ahead, folks -- the Online Publishers Association has been busy. Today, the group released two reports, both of which focus on paid content and are sure to spark some water cooler conversations if only because the surveys are based not on self-reported consumer surveys, but on actual observed purchases of content.
  • Just an Online Minute... The Zero Sum Game
    We've long known that out of the hundreds of channels and thousand of websites available to consumers, they generally focus on 10-15 channels and a comparable number of websites. Now it looks like the same applies to email.
  • Just an Online Minute... More on Online Banking
    Last week, as you may remember, the American Bankers Association (ABA) 2003 Bank Marketing Planning Survey promised a 7% increase in banks' marketing budgets this year. The good news in that report was that Internet-related initiatives such as website development, online banking and bill payment were cited the top marketing initiatives banks plan to pursue during the next 12 months, according to the survey.
  • Just an Online Minute... Vote and Register
    If Isabel does hit the East Coast in the next day or so and everyone is stuck inside waiting for fair weather, I have the perfect indoor activity. Vote for your favorite Eyeblaster (I'm going to).
  • Just an Online Minute... The California Spam Bill
    While the email industry was busy discussing the questionable merits of the 3 leading anti-spam bills currently in front of Congress, California slipped one by that is very likely to be signed by Gov. Gray Davis and have a drastic - to put it mildly - effect on legitimate email marketers.
  • Just an Online Minute... Auto Ads at Work
    Remember that Ford ad I was talking about a few days ago, where as part of the automaker's $200 million push for the F-150 pickup, Ford took over the front pages of MSN, Yahoo and AOL?
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