Something new to talk about from Dynamic Logic. Earlier this week, the company unveiled a study that demonstrates the power of interactive broadcast advertising in building brands online.» 0 Comments
Nielsen//NetRatings reports that summer sales and pre-season fall promotions drove Web surfers at home to brick-and-mortar e-tailers during the week ending July 21.» 0 Comments
Last February, at the AAAA Media Conference in Orlando, Solomon Smith Barney analyst Lanny Baker predicted that Overture – the paid online search provider he likened to online yellow pages – would probably outpace Yahoo! in revenues in the next year. Looks like Baker was right on target.» 0 Comments
Who would have thought that a day would ever come when not one, but two major online publishers would refuse to run an ad campaign from a major brand like Sony.» 0 Comments
While the most exciting topic of conversation this week may be the blurred line between online content and advertising, DoubleClick released the results of its Cross Media Reach Study earlier this week, which are much more valuable.» 0 Comments
The Online Publishers Association (OPA) yesterday released a new White Paper entitled Assessing the Value of Loyal Audiences, intended to provide marketers with a better understanding of the role of various metrics in evaluating a website's advertising potential and determining its advertising value.» 0 Comments
If website traffic is any indication, it looks like the back-to-school advertising fever is about to start. Nielsen//NetRatings reports that traffic to education and university Web sites jumped 34% to nearly 3.3 million Web surfers at-home during the week ending July 14, as students gear up for fall semester.» 0 Comments
It’s no secret that Americans are shopping and spending more money online than they did last year, but it’s not because of safety concerns and fears of crowded places.» 0 Comments
