• Just an Online Minute... Jazz Rules
    According to MeasureCast, Inc., JazzFM has finally reached the top of the streaming radio station rankings.
  • Just an Online Minute... i-Broadcast Builds Brands
    Something new to talk about from Dynamic Logic. Earlier this week, the company unveiled a study that demonstrates the power of interactive broadcast advertising in building brands online.
  • Just an Online Minute... To Pop or Not to Pop?
    So where exactly is the line between a good advertising vehicle and a frustrated consumer?
  • Just an Online Minute... Summer Sales
    Nielsen//NetRatings reports that summer sales and pre-season fall promotions drove Web surfers at home to brick-and-mortar e-tailers during the week ending July 21.
  • Just an Online Minute... Paid Search Pays
    Last February, at the AAAA Media Conference in Orlando, Solomon Smith Barney analyst Lanny Baker predicted that Overture – the paid online search provider he likened to online yellow pages – would probably outpace Yahoo! in revenues in the next year. Looks like Baker was right on target.
  • Just an Online Minute... Better Than Television
    While the most exciting topic of conversation this week may be the blurred line between online content and advertising, DoubleClick released the results of its Cross Media Reach Study earlier this week, which are much more valuable.
  • Just an Online Minute... Blurring the Lines
    Who would have thought that a day would ever come when not one, but two major online publishers would refuse to run an ad campaign from a major brand like Sony.
  • Just an Online Minute... About Audience Loyalty
    The Online Publishers Association (OPA) yesterday released a new White Paper entitled Assessing the Value of Loyal Audiences, intended to provide marketers with a better understanding of the role of various metrics in evaluating a website's advertising potential and determining its advertising value.
  • Just an Online Minute... Back to School
    If website traffic is any indication, it looks like the back-to-school advertising fever is about to start. Nielsen//NetRatings reports that traffic to education and university Web sites jumped 34% to nearly 3.3 million Web surfers at-home during the week ending July 14, as students gear up for fall semester.
  • Just an Online Minute... Life After Pittman
    As you’ve probably heard by now, Bob Pittman has resigned from his post as COO of AOL Time Warner. How could you not? Even though the news was released Thursday afternoon after the markets closed, the resignation was in the work long before. Now that it’s official, everyone expects columnists and reporters to talk about it for a few days.
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