A recent study from a relatively unknown research firm Cyveillance seems to have made huge waves in the online advertising media in the last two days. Yesterday, the company announced the results of a study that put pop-ups on the defensive... again. Brian Murray, senior director of client services at Cyveillance said that more than 25% of top destination sites are now using tactics in an apparent attempt to divert and capture shoppers. And, he said, "there is undoubtedly a growing level of consumer frustration online that poses a threat to global brands." Cyveillance found that …

Some say DoubleClick's future is uncertain, but it sure doesn't look that way from the iTV side of things. DoubleClick and Liberate Technologies, the provider of open software platforms for enhanced television, today announced that the companies intend to collaborate on the delivery of advertising to interactive television. The two companies say this effort will enable advertisers and network operators to deliver highly targeted ads for interactive TV using the standards-based Liberate TV Platform software for the delivery of enhanced television. The two companies have completed the initial stage of the collaboration by integrating DoubleClick's AdServer with …

Here's a hint to what will inspire people to respond to your offers this holiday season. Although bargains abound, nearly three quarters of Americans (71%) who responded to a recent survey of 6,612 people by Deloitte & Touche and BIGresearch say they are not spending additional money because of discounts offered by retailers. "Holiday shoppers are definitely looking for deals this year, but discounts aren't necessarily inspiring them to spend more," said Tara Weiner, managing director of Deloitte & Touche's Consumer Business Practice. "Promotional marketing is causing consumers to shop around. As a result, department and specialty stores have …

America is not the only country in the world that's working to improve online advertising. It is, after all, a world wide web and once in a while it may pay to look to our colleagues overseas for some moral support. The Incorporated Society of British Advertisers and the Advertising Research Consortium today unveiled a study of how major UK advertisers are using new media in their marketing communications. And, according to report author Jonathan Lace, "Despite the burst of the internet bubble the situation amongst leading advertisers appears robust. Spending on website development, e-commerce and Internet …

To start the week off with some good news, Nielsen//NetRatings released a report which showed that overall Internet usage rebounded in October from a drop in September. According to NetRatings, the active Internet universe grew a healthy 3.6% in October, which when combined with a similarly robust increase in Internet sessions and page views, signals a return to wider use of the Internet as people broaden their activities from the targeted news gathering of last month. But that’s not all. It looks like advertisers have to pay more attention to the time of day their ads are running. The …

As we get ready for the long holiday weekend, it's customary to think about the recent past and figure out what we're all thankful for. But for the online advertising industry the last year was a tough one and some of us may have difficulty finding something uplifting to remember. And the hits seem to keep on coming - just this morning, Coolsavings got delisted from Nasdaq and DoubleClick got slammed with a lawsuit. But just to put things in perspective, remember that the online advertising industry is only about 5 years old, and the amount …

No matter how much we wish otherwise, the relationship between online and offline advertising remains very unbalanced. Generally speaking, advertisers think about their offline presence first, and online much later, if at all. Considering the fact that the web is still a very young and largely unexplored ad medium, it’s almost natural that many advertisers ignore it and latch on to reports of the web’s inadequacy as excuses for not trying. And to this day, barely a week goes by when someone somewhere doesn't say that the web is a waste of ad dollars. Those who have seen …

Two reports out today may give you a hint of what to expect this holiday season. The first is from Forrester Research, Inc. and Greenfield Online, which today announced the results of the latest Forrester Online Retail Index. According to the 22nd survey in this monthly series, total US spending on online sales decreased from $4.0 billion in September to $3.6 billion in October. The number of households shopping online decreased to 13.7 million in October, from 15.2 million in September. Consumers spent an average of $265 per person in October, compared with $262 in September. "Great deals …

Maybe it's because it's Friday afternoon. Maybe it's because it's almost dark outside at it's not even 5 p.m. Maybe I'm just cranky and easily bored today, but Yahoo's "innovative online advertising" push has lost my vote of enthusiasm. I logged onto their homepage to see if the Pizza Hut ad we wrote about last week was still there, but instead of a flying pizza I got a flying lemon. Literally. An animated yellow lemon bobbed across the screen, splashed into the Marketplace section on the right and turned an ordinary Pepsi logo into a Pepsi Twist …

How does an average web user feel about pop-ups, pop-unders and online advertising in general? Researchers at New York's Dynamic Logic took it upon themselves to figure out the answer. A few days ago they released the results of an Advertising Reaction Study, which concluded that banners generate the most favorable opinions; that consumers feel advertising is necessary to keep sites free even if the ads are distracting; that pop-ups are on par with TV ads and Direct Mail in their desirability; and that consumers will accept a limited number of pop-ups to access preferred and free online …