LAS VEGAS -- The DMA celebrated the most exciting international response marketing campaigns of the year here last night durin the 2012 edition of the annual ECHO Awards Gala.» 0 Comments
When as many as 3,000 participants gather for a yoga/music festival, a yoga hip-hop artist like MC Yogi becomes the new rock star, and yoga teachers are the new celebrities. This month Health magazine's Associate Publisher Lana LoRusso, who previously worked at sister Time Inc. magazine People (see, yoga is the new Hollywood!), partnered with Wanderlust for a free one-day urban yoga event in NYC, LA, and SF called Yoga in the City.» 0 Comments
When Glenn DeKraker, COREMedia Systems CEO, floated -- correction -- effervesced the idea to me of shooting the company's 20th anniversary event, Response Responsibility, I thought two things: "Crap sandwiches, I'll have moved to Florida by then"; and "How can I make this work?" Glenn solved it for me by whisking me from Miami in what I like to call "a bounce house in the sky" (what others call a plane). The next thing I thought, this would be perfect for Just An Online Minute, my old column that I love and miss! So hello, here I am, on assignment ...» 1 Comments
Top executives from winning agencies such as MPG Global CEO Maria Luisa Francoli, GroupM Interaction COO John Montgomery and Saatchi & Saatchi X CEO Dina Howell were in attendance Tuesday as "Media" Magazine handed out its annual Agency of the Year awards.» 0 Comments
My stomach was turning as I stood outside of Crimson on Broadway, waiting for the doors to open for MediaMind's 10th Annual Rich Media Awards. A few days earlier, MediaMind's communications and media relations manager Alice Suh told me that it was superhero-themed. Worse - people would be in costumes. They had even hired superhero actors to perform. This would be great if I didn't have an irrational fear of costumed people.» 0 Comments
I went to Though Equity Motion's 2nd Annual Ping Pong Show Down at SPiN NYC the other week. This write-up has been in the works for a while, but I hurt my back and spent the past few days whining and staying in bed (send flowers, please).» 0 Comments
Last Wednesday's GeekChicDaily and TOKYOPOP launch party at Kidrobot in SoHo was the perfect way to escape the fall drizzle and NYC mud/crud puddles. I had been skipping around the office all day saying that I was going to a party at a robot store (note: Kidrobot is definitely not a robot store, but a geek-friendly destination for collectible tchotchkes and silkscreened hoodies and whatnot), so I was a little disappointed that Rosie from "The Jetsons" didn't greet me at the door to put my wrist band on.» 0 Comments
I'm blaming Richard Blakeley and the entire staff of ShareThis for the reason that I'm writing this article from my couch instead of my office. I've written about Websdays in the past, but this one was different because ShareThis was sponsoring it, which meant open bar and a night of karaoke at the Ace Hotel. If you know how obnoxious I am, it should come to no surprise that karaoke is my favorite party activity, which naturally lends itself to losing one's voice -- especially when you're already wrestling serious allergies in the first place. So here I am, at ...» 0 Comments
Kicking Advertising Week off at a luncheon at the Plaza's Grand Ballroom isn't too shabby, especially when the wine starts flowing at 11 a.m. (although I'm sad to report that no one was drinking it, not even this lush reporter who showed up sauced on codeine and allergy meds). Gayle Taryn does PR for the Advertising Club of NY and always throws great events. When I finally trick a man into marrying me and letting me spend all his money, I'm calling Gayle to have her plan the wedding.» 0 Comments
Tuesday evening found me running through Times Square like a tourist, even asking a cop for directions to the Marriott Marquis before he pointed right in front of me. I hate Times Square so much. But there was a party and a bar that needed emptying, so I did my duty as a hard-hitting party reporter and showed up.» 0 Comments
