by Sean Hargrave on Sep 16, 7:20 AM
There's a whole new exciting role for marketers to make their own -- listening to customers and devising new experiences.
by Sean Hargrave on Sep 14, 10:07 AM
Although one editor is on the record saying display pays for quality journalism, the bigger question is -- will it still when we're fully mobile?
by Sean Hargrave on Sep 11, 9:57 AM
Global media deals have transparency and data at their heart rather than addressing questions over local control of global agreements.
by Sean Hargrave on Sep 10, 7:08 AM
If content is King and UK tv viewers already have Smart TVs and Sky or cable for streaming, what difference will adding Siri to Apple TV make?
by Sean Hargrave on Sep 9, 6:48 AM
Instagram opening up to ads from all is huge news, but it begs the question: what is Instagram doing so right that Twitter is getting so wrong?
by Sean Hargrave on Sep 8, 7:03 AM
If you were a local news organisation, would you buy news from a rival supplied by a team of writers controlled by the BBC? Thought not. Back to the drawing board it is, then, for the BBC as it tries to cut costs and repair its relationship with local news groups.
by Sean Hargrave on Sep 4, 8:00 AM
Ad blocking is moving on from Android devices and on to iOS within months. It is an inevitability, but then so too is the solution -- mobile native and social, which acts like a mini app to engage users and empower them to act on your call to action.
by Sean Hargrave on Sep 3, 8:38 AM
Vloggers are setting a record for Amazon DVD pre-orders and are being tapped up by the likes of McDonald's to invigorate engagement with millennials. How will the old worlds of tv and DVD welcome the newest stars who bring their own audiences?
by Sean Hargrave on Sep 2, 9:05 AM
As the IAB UK shows that Brits spend just over half of the nearly three hours per day they are online glued to a mobile device, why have email marketers dropped the ball? Why have they made it so hard to interact and say "yes" on a device we are clearly shifting our attention to?
by Sean Hargrave on Sep 1, 9:54 AM
The upcoming release of iOS 9 highlights the supremacy of customer service and retention over interruption and acquisition. The clock is ticking for those brands still trying to turn legacy systems into useful mobile services to keep clients loyal.
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