by Sean Hargrave on Oct 17, 8:10 AM
After several false starts, it looks like outdoor is finally going digital, although it has yet to be fully transformed by it.
by Sean Hargrave on Oct 14, 6:43 AM
When was the last time you were excited to walk into a shop? When was the last time you were glad you did? Jo Malone's "lazy" label just might hint at an inconvenient truth among retailers.
by Sean Hargrave on Oct 13, 8:56 AM
We got away with the Brexit vote until now as brands and retailers hedged against currency fluctuations. But Brexit gloom is in the post for this Christmas or New Year -- and its consequences will go far beyond replacing Marmite on your morning slice of toast.
by Sean Hargrave on Oct 12, 8:57 AM
More was spent on mobile in the first half of 2016 than desktop and tablets, so isn't it time to talk just in terms of screen size rather than distinct channels?
by Sean Hargrave on Oct 11, 8:51 AM
Opening up Facebook Workplace will pitch it against Slack and Yammer, but isn't the real target here the recruitment revenue that prompted Microsoft to buy LinkedIn?
by Sean Hargrave on Oct 10, 8:47 AM
Taking on Amazon could be as simple as making your customers go "wow" when they step in-store. That's what GAME is finding with the augmented reality features on its mobile app.
by Sean Hargrave on Oct 7, 9:01 AM
Sharing pictures of bling is just "cringey" (the kind of thing that makes your skin crawl) according to the original influencer, former glamour-model and UK celebrity, Katie Price. "If you have money, there's no need to show it."
by Sean Hargrave on Oct 6, 6:33 AM
Uncertain times ahead are already impacting brands that are trying to grow internationally, but Brand Britain will pull the country through, top marketers told Festival of Marketing delegates in London today.
by Sean Hargrave on Oct 5, 7:03 AM
Millennials are rising in the ranks -- and marketers who don't get trained up and tooled up will get found out, Unilever CMO Keith Weed warns Festival Of Marketing delegates.
by Sean Hargrave on Oct 4, 8:38 AM
Cheap VR is as good as it sounds -- and unless it's built around the customer you can forget it. So an app with David Beckham promoting what Sky is going to do with VR on Google Cardboard ticks all the wrong boxes, doesn't it?