by Steve Ellwanger on Aug 17, 6:00 AM
Ad plays with the idea that rappers sound like they're performing with a mouth filled with peanut butter -- so that's what Ludacris does.
by Les Luchter on Aug 16, 7:00 AM
"We know context often influences viewer engagement, and certainly this ad is relevant to the times," said Yan Liu, chief executive officer of TVision.
by Tanya Gazdik on Aug 12, 4:53 PM
Lincoln, Acura, Mercedes-Benz, Aston Martin, BMW and Audi are among the brands gathering in California this weekend.
by Steve Ellwanger on Aug 12, 7:00 AM
One analyst said they will "likely remain a niche category for some time given the lack of customer demand and competing menu priorities."
by Les Luchter on Aug 10, 4:25 PM
"We anticipate rapid adoption [of Hard Mtn Dew] by retailers, with potential to ride the brand name to consumer uptake," said data platform CEO.
by Les Luchter on Aug 10, 6:00 AM
Experimental short created through AI follows the famed director on his creative journey and will air at two film festivals Campari sponsors.
by Sarah Mahoney on Aug 9, 6:00 AM
Apparel spending has come roaring back. But those changes mean fashion-forward shoppers are more open-minded, questioning what their style should be.
by Sarah Mahoney on Aug 6, 6:00 AM
Use of in-store clinics for screening, vaccinations, routine visits has been trending up, as supermarkets join the category along with mass merchandisers, drugstores.
by Steve Ellwanger on Aug 4, 4:03 PM
PepsiCo will receive $3.3 billion for Tropicana, Naked and other unidentified juice brands -- exactly what it paid for Tropicana's purchase in 1998.
by Les Luchter on Aug 4, 7:00 AM
Heinekin USA "grew ahead of the market," driven by "innovations like Dos Equis Ranch Water and Dos Equis Lime and Salt," said CEO.